Actor Gives Unlikely Attention to Yelp Reviews

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Reputation Management site, 5StarControl, shines a light on Yelp business reviews getting airtime from unlikely sources. Depending on the review, this could make or break a business’ reputation.

The old adage, “businesses are in the business of doing business” has never been as powerfully important as it is in today’s economy.

5StarControl, an SEO company, has decided to issue an announcement about how business reviews can receive unexpected, adverse advertising. Local Business Review site, 5StarControl, stated that local small businesses can be seriously impacted by a growing trend in which actors give dramatic monologues to business reviews.

In the case of the Stratford Diner, in Stratford, New Jersey, a consumer’s Yelp bad review is dramatized by actor Chris Kipiniak, (whose latest works include playing Evan Goode in television series “The Good Wife” - 2012, and the lover in the short film, “A Younger Man” – 2011), which effectively demonstrates the far-reaching affects negative consumer feedback can have on a business’ reputation.

Consumers are quickly learning to use consumer networking sites such as Yelp to give feedback on their experiences with local businesses, something that has been lamentably lacking in the past – from the consumer’s point of view. By using networking sites such as Yelp (or Facebook, or Twitter, to name a few), consumers are reminding business owners that poor customer service can actually drive a business out of business.

Using positive and negative feedback to let other consumers know about personal experiences with local businesses allows people to decide where to spend their hard earned money. Of course, this feedback should not be the deciding factor in how one spends his or her money, but it can establish a pattern of positive or negative (depending on the review) first impressions, which gives that feedback the power of determining the long term consumer trends associated with the review.

The effects of that feedback on a business’ reputation is beginning to drive business trends by impacting profits, marketability, future expansion plans, and so on. Without a positive customer service reputation, businesses today cannot expect to last very long, if at all. Repairing a business’ reputation can be a long, painful, and expensive proposition, which is why it is important to establish and maintain a favorable reputation with consumers.

The old adage, “businesses are in the business of doing business” has never been as powerfully important as it is in today’s economy. With consumers’ power to impact how businesses are doing business, even huge corporations are beginning to sit up and take notice of how consumer feedback is affecting their business – something that was virtually unheard of ten or more years ago.

5StarControl sees this unexpected use of Yelp’s business review services as an indicator of future business marketing strategies that are based on customer satisfaction as never before seen, and highly recommends that you study Frank Kern’s materials. Being proactive in managing your compay’s reputation is a sure-fire way to avoid the negative publicity that can arise from celebrity spoofs of actual negative consumer reviews.

5StarControl.com is a website about local business news regarding reputation management.

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