Zensah® Launches First Anti-Bacterial Seamless Yoga Apparel at Yoga Journal Conference

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Now Yoga instructors can protect themselves from bacteria in proprietary Zensah Fabric® sold exclusively through health spas, and online

We are providing a real answer to two concerns by yoga instructors, and enthusiasts.

Zensah® Apparel (http://www.zensah.com) will debut the first anti-bacterial seamless Yoga apparel ever developed. There are two major concerns among yoga instructors, and yoga participants. The first are seams in clothing which cause chafing, the second bacteria growth due sweat and heat. Zensah® will introduce Zensah Yoga® at the Yoga Journal Conference taking place at the San Francisco Hyatt Regency from January 18-21.

In July of 2006, The New York Times reported that dermatologists, and podiatrists have found a direct link between an increase in yoga participation and a significant increase in bacteria infections.

The combination of sweat and heat make yoga studios an ideal nesting ground for bacteria. Since yoga mats are shared the threat of bacteria transmission is even greater. Zensah® has created a first line of defense for yoga and Pilates participants against bacteria.

Yoga is the fastest growing sector in the health and fitness category with Americans spending over $3.10 billion per year on yoga related products. Nearly 10% of the U.S. population practice Yoga.

"We are providing a real answer to two concerns by yoga instructors, and enthusiasts." Says Samantha Smith, Yoga Product Manager. "Zensah® is the only performance apparel company addressing these two issues through technology" Ms. Smith went on to say "Our technology is at least two years ahead of what current yoga participants are using, and they will be amazed by the comfort, moisture wicking capabilities of Zensah Fabric®. The reception, and traction we have received from retailers, specialty health spas both here in the U.S. and international is amazing. The new Zensah Yoga line raises the bar, and is the standard which Yoga apparel will be judged by."

Zensah® has taken it's revolutionary moisture wicking fabric used by professional athletes and adopted it to create the most cutting edge Yoga Apparel line ever developed. Zensah Yoga Apparel® can be purchased at special retailers, health spas, and online at http://www.zensah.com

About Zensah® Performance Apparel

Zensah®, based in Miami, Florida is the originator of seamless performance apparel, and is dedicated to developing and marketing yoga seamless The company has developed proprietary technology which provides exceptional comfort and moisture wicking traits for yogi's. For more information please visit Zensah Apparel

About The Yoga Journal Conferences

The Yoga Journal Conference bring together leading instructors and yoga enthusiasts who have a powerful ability to set trends and influence others. Three types of influential individuals attend Yoga Journal conferences: world-renowned yoga instructors, teacher-attendees, and yoga enthusiast who range from beginner to advanced practitioners.

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RYAN OLIVER
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