"I hope this is the first of many ways YogaJack can help positively impact the lives of our brave men, and women, of the Armed Forces,” said YogaJack cofounder Jahon Jamali.
Boston, MA (PRWEB) May 21, 2013
Fresh off the heels of their successful product launch earlier this year, Boston-based men’s yoga gear company YogaJack announced today its official studio sales campaign, fueled in part by a brand new partnership with Florida-based Yoga For Vets.
The studio sales campaign targets studios, instructors, and retail outlets to promote the highly reviewed YogaJack ONE 72inch Yoga Mat - with a portion of the campaign proceeds going to support Yoga For Vets’ mission.
Paul Zipes, Yoga For Vets Executive Director and a former Navy diver, founded the organization in 2007, in an effort to secure complimentary and discounted introductory yoga classes to the ever-growing population of returning combat veterans. So far over 650 studios and instructors have signed up nationwide, and with the number of veterans looking to incorporate yoga into their lives, there has never been more of a need for proactive outreach from the yoga community.
YogaJack cofounder Jahon Jamali, himself a former field operations officer with the Department of Defense, quickly praised the partnership as an example of social entrepreneurship driving awareness to support rising needs.
“This partnership really strikes at the heart of YogaJack’s mission - to help invite yoga into the lives of those waiting to take their first step into the practice,” said Jamali. “We’re thrilled to now open orders to studios and I am so proud to work with Paul and Yoga For Vets on this campaign. I hope this is the first of many ways YogaJack can help positively impact the lives of our brave men, and women, of the Armed Forces,” continued Jamali.
Paul Zipes agreed the partnership symbolizes an important step. “As the founder and director of Yoga For Vets, I never endorse businesses unless they are committed to helping our vets feel a loud ‘welcome home’”, said Zipes. “YogaJack is walking the walk by creating a quality yoga mat that is perfect for our military vets. Yoga For Vets is proud to endorse and partner with YogaJack due to their commitment to quality yoga products and our military,” Zipes concluded.
The campaign offers studios and instructors pricing specials, with a portion of proceeds going to support Yoga For Vets. More information can be found at http://www.GoYogaJack.com/YogaForVets. Studios interested in more information or signing up for the Yoga For Vets Program can choose to participate or receive more information.
YogaJack Inc is a Boston-based company charged with delivering yoga gear that looks great, feels fantastic, and is built to last. Founded in 2012, the company is committed to bringing out the balance, self-assured and confident being in all of us. The YogaJack ONE 72inch Mat is the perfect gift for him - or you. YogaJack believes in a socially powered business world and works actively to support worthy organizations nationwide, particularly to support our military and veteran communities. Everyone Has Their Own Journey - Your Journey Starts Here - Go YogaJack. http://www.goyogajack.com