Move over American Idol, There's a New Online Space Where Aspiring Musicians Will Have a Chance to Hit the Big Time

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Get Ready for Some Vibes: Launches Jukebox, a New Online Place Where Aspiring Artists Have a Chance to Hit the Big Time

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We think this is one of the most exciting new online concepts for emerging artists.

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Move over American Idol, there’s a new online space where aspiring musicians will have a chance to hit the big time., a new online concept offering shopping, informational newsletters, and social networking, has just launched Jukebox, an interactive site where artists can promote their music and listeners can vote on their favorites.

Unlike many popular CD stores like Napster or iTunes that cater to established artists, Jukebox will primarily feature new singers and songs. Most of the songs on Jukebox are demos not available for sale, but there will be some finished tracks cross promoting regular albums. The key that separates Jukebox from other online music stores or sites is the interplay between online visitors and artists; where artists have the chance to start a career and music lovers have a place to vote and comment on up and coming songs.

This summer, another feature called Positive Music Downloads will be added allowing music aficionados to download songs from more established artists as well as emerging Jukebox singers to their MP3 player or computer for 99 cents.

All styles of music will be accepted, according to Gaylen Rust, founder of “We want to offer a smorgasbord of music from jazz to blues, from hip-hop to soft rock, rap, ska, religious, techno, folk, country, and reggae.” Artists can post up to three songs at a time and will pay $5 per song plus an annual $75 membership directory fee. The project is being launched in collaboration with multi-award winning record producer, composer/arranger Greg Hansen.

Hansen, who has collaborated with some of the top names in the music industry and worked with clients ranging from Disney and NASA to PBS, Andy Williams, Sony Music and David Foster, called the venture “groundbreaking” because “nothing like this has ever existed in the industry. In the next 10 years, has the potential of becoming the most powerful distributor, not only in the LDS market, but in the positive music market.” Hansen hopes and Jukebox will become a catalyst for positive music – a new category he has coined to embrace nearly all music genres that reflect “clean, values-based sounds.” Hansen said it’s wrong to pigeonhole positive music as religious. “That’s far too narrow. Positive music is what most people are already listening to. It’s what most people want more of – without the offensive lyrics and loud, obnoxious noise.”

Throughout the year, music fans will be able to evaluate the songs. Hansen said Jukebox is signing up dozens of members daily and already features nearly 150 songs in categories ranging from country, to jazz, blues, pop and instrumental. At the end of the year, the top 12 songs will be compiled on a CD for retail sale. Rust is also negotiating with “brick and mortar” retail stores to carry and sell the songs – giving the artists an additional income stream. Rust’s goal is to sign agreements with about 500 music stores.

Rust was prompted to launch Jukebox when he gained a better understanding of the music market. “Most musicians who want to break through and have success can’t because music labels and retail stores have certain criteria for promoting artists and unfortunately that means that very, very few, are moved to the forefront. Most are overlooked or ignored altogether. Therefore a lot of good artists never make it. We hope that Jukebox becomes a launching pad for new artists, said Rust.” Adding, “We think this is one of the most exciting new online concepts for emerging artists.”

Jukebox can be found online at
“We want to emphasize that the site is open to all styles and we hope to attract quite an eclectic range of songs,” said Rust.  is a new virtual neighborhood launched in November, 2007 where a wide variety of goods and services are sold from clothing and jewelry to sports, scrapbooking, travel, and things of interest to home and family. Visitors can stroll through the neighborhood, stop and browse at retail stores, purchase merchandise, or stop at newsstands to read timely articles or listen to audio interviews with newsmakers and hometown heroes. Besides the virtual neighborhood, produces an informative lifestyle newsletter four times a week delivering thought-provoking and inspiring ideas, and offers directories and special marketing opportunities for artists, musicians and authors – as well as those interested in buying artistic works.

Jan Hemming
JKH Associates
jkhassociates @

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