Research has proven that using photographs of the real people behind the products or services on websites increases sales conversion.
(PRWEB) April 08, 2013
Reno, NV: In today’s crazy, frenetic world small business owners absolutely MUST have a strong brand presence so that consumers connect with and choose their business. All it takes is a click and visitors can bounce between a company landing page to a social media page forever when the goal is to have converted that interest into customers.
Using the business owners unique face is the fastest way to build rapport with prospects and is the absolute best marketing for small business, period. Customers want to see who they will be doing business with, they want to connect with that person and they want to feel they know them.
Human faces turn into cash. Research has proven that using photographs of the real people behind the products or services on websites increases sales conversion. Savvy website visitors can easily spot overused stock images and will ignore them. To increase conversion exponentially – businesses owners should use pictures of themselves and their team. As everyone knows customers need to feel connected to the Who of a business before they buy the What. Start that relationship before they ever leave the website by using YOU STOCK as the signposts on the business website, marketing materials, handouts, and product packaging.
In Alina Vincent's new book, YOU Stock: Increase Sales by Branding with Personalized Marketing Photography, small business owners and entrepreneurs learn how to separate themselves from the competition, create stronger connections with customers, and showcase their unique brand.
Alina's book is available for download on April 16th on Amazon.com. For Media Inquires, contact Alina Vincent directly.
About Alina Vincent: With over 42,000 copies of her images licensed worldwide, Alina Vincent is a veteran stock photographer. Her photographs have appeared on book and magazine covers, billboards and tv shows, as well as throughout cyberspace. Not an average photographer, Alina’s analytical mind coupled with her artistic vision gives her an edge in the advertising photography world.