Source Interlink Media Strikes Deal with YouTube to Launch New Channels Featuring Video Content from its Top Magazines

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Most Watched Internet Video Site Now Featuring Compelling Content for Automotive Fans and Snowboarders Alike

Our goal is to make sure our content is accessible to the widest audience possible, so being on YouTube is a must.

Source Interlink Media today announced the availability of its video content on YouTube with the launch of more than a dozen branded channels, as part of a new partnership between the two companies. Enthusiast audiences worldwide -- ranging from surfers and snowboarders to automotive and soap opera buffs -- can now watch video content from leading publications, including SURFER, SNOWBOARDER, SOAP OPERA DIGEST, HOT ROD and MOTOR TREND.

"YouTube is the most popular destination on the Internet for viewing video so we're very pleased to be in partnership with the site to showcase our content," said Sean Holzman, President of Source Interlink Media's Enterprises Division. "Our goal is to make sure our content is accessible to the widest audience possible, so being on YouTube is a must."

New Source Interlink Media channels include:

http://www.youtube.com/motortrend
http://www.youtube.com/automobile
http://www.youtube.com/snowboardermag
http://www.youtube.com/hotrodmagazine

Fans can find the other channels by going to YouTube and searching for Soap Opera Digest, Powder, Heavy Hitters, Surfer, Surfing Magazine and Lowrider under Channels.

Source Interlink Media channels will be refreshed with new videos frequently with plans to launch five new channels in the coming months.

About Source Interlink
Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC creates and publishes content of interest to a broad range of enthusiasts through various media, including magazines, websites, wireless, television and radio. Source Interlink Distribution, LLC services retail store fronts throughout North America with DVDs, music CDs, magazines, video games, books, and related items, as well as related merchandising services. In addition to its catalog of virtually every English language magazine printed, the Company maintains the largest catalog of CDs and DVDs in the U.S. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.

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