The Yowza mobile application has allowed Pier 1 Imports to target potential customers within the vicinity of a particular store location. This enhanced targeting allows us to speak in a more concise and relevant manner regarding the event and pricing of an individual store.
Los Angeles, CA (PRWEB) September 9, 2009
Yowza!! has announced the launch of Version 2.0 of its free mobile couponing application is designed to save consumers money and stimulate retail business.
Yowza!! removes the need to clip coupons or print out emails with promo codes by offering deals directly to the mobile device. Users can search for nearby, participating retailers either via zip code or by using the device's built-in GPS to find stores within 1, 5, 15, 25 or even 50 miles of their current location. Once an offer is selected, a mobile coupon code or scan-able barcode can be redeemed at checkout.
Yowza!! Version 2.0 makes saving even easier. New features include the "My Stores" tab which lets the user keep track of their favorite stores and the number of new offers available at that particular location and push notifications that can be sent to the phone every time a favorite store adds a new offer, even when the application is closed. Yowza!! Version 2.0 also provides users with integrated maps: simply rotate the phone 90 degrees and a road map with all of the nearby retailers will appear making it even easier to get to a specific store and save money.
Another new addition, "Share your Savings," allows users to pass information on about the amount of money they have saved using Yowza!! - using social networks such as Twitter and Facebook, as well as via email.
"We have gotten a great deal of feedback from our consumer users and retail partners - via social media, email and personal conversations, and - we are excited about how the new features will add to the overall mobile couponing experience for all parties," said Greg Grunberg, co-creator of Yowza!! "Just in time for National Coupon Month, we are building off of our successful launch to add new features that all of our retailer partners can now take advantage of."
Yowza!! downloads have increased an average of 46% every month since its launch, and more than 200 merchants - in over 10,000 locations - are now participating. Retailers who have partnered with Yowza!! since its June launch include Sports Chalet, Loehmann's, Madison Square Garden, Tutti Frutti Frozen Yogurt, Cirque du Soleil, Maria's Italian Kitchen, San Jose Earthquakes, Pat & Oscar's Restaurants, 17th Street Café, Killer Dana Surf Shop, Shore Club Miami Beach and Spa at Shore Club, Sears Hometown and Hardware Stores, Plaza Hotel & Suites, additional Aveda Salon and Spa locations and Guitar Center stores nationwide.
They join these retailers on the cutting edge of the growing mobile couponing trend: Pier 1 Imports, Sears, Sports Authority, McDonald's, Polacheck's Jewelers, Finish Line, ESPN Zone, The Container Store, Islands Restaurant, Rubio's Fresh Mexican Grill, REI, Saks Fifth Avenue, Regency Shopping Centers, American Golf Corporation, Cavallo Point Lodge, Marmalade Café, Traditional Jewelers, American Car Movers, Aveda Salon/Spa, Inner You Pilates, JRK Hotel Group, Cheeseburger Restaurants, Kiehl's, Midway Car Rental, Santana Row Lifestyle Center, Seaton, Jill Roberts and Paige Premium Denim as well as Sysco, a national wholesale distributor with sales and service relationships with approximately 400,000 customers in the foodservice industry.
Jeff Haddox, Direct Marketing Analyst, Pier 1 Imports said, "The Yowza mobile application has allowed Pier 1 Imports to target potential customers within the vicinity of a particular store location. This enhanced targeting allows us to speak in a more concise and relevant manner regarding the event and pricing of an individual store."
Founded by television and film writer/producer/actor Greg Grunberg (currently starring in NBC's Heroes), along with technology entrepreneurs August Trometer and Rick Yaeger, and launched in June 2009, Yowza!! is an innovative mobile couponing application designed to save consumers money and stimulate retail businesses. Yowza!! is currently available in the U.S. as a free application for Apple's iPhone and iPod touch. Yowza!! provides consumers with deals and discounts while also giving businesses the ability to monitor performance on an up-to-the-minute basis. Unlike traditional forms of couponing such as newspaper ads and insertions, Yowza!! offers can be updated instantly and targeted per region or particular store location and are environmentally-friendly.
(Press note: artwork available on request.)