Celebrity Business Analyst Announces Opinion on Zach Braff’s Kickstarter Campaign

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Celebrity Business Analyst comments on a new trend in Hollywood in which producers and celebrities use Kickstarter to garner funds for new movies. On the back of a report in The Guardian, Celebrity Business Analyst discusses its opinion of Zach Braff’s Kickstarter campaign to fund his new project, Which I Was Here.

It’s a great way for fans to get involved in the process of filmmaking.

CelebrityBusinessAnalyst.com has announced its opinion on celebrities and production companies using Kickstarter to fund new projects. A May 28 article in The Guardian gave details on actor/director Zach Braff’s successful Kickstarter campaign, prompting Celebrity Business Analyst to take notice of this new trend in filmmaking.

Kickstarter, a website that acts as a platform for creative types to fund projects, has grown in popularity since its start in 2009. The site’s mission is to give small-time artists the opportunity to find backers for proposed projects like films, design, technology, and music. Supporters browsing the site have even funded things like food trucks and board games. Recently, a few big-name celebs have turned to the fundraising site to raise money for new film projects. C.B.A. has seen that there has been some grumbling from people who believe that Kickstarter should only be available to those who have no chance of receiving support from traditional industry backers. Celebrity Business Analyst, however, thinks that celebrities using Kickstarter is a great idea. “It’s a great way for fans to get involved in the process of filmmaking,” says Celebrity Business Analyst’s senior editor, “but it’s also a vehicle to dish deals to potential backers to Kickstarter’s mission in general, raising the chances of smaller projects to make their goals by bringing more traffic to the site.”

In late April, Zach Braff (most widely known for his role in hit TV series Scrubs) started a campaign for a new film titled Wish I Was Here. His goal was to raise $2 million, a number that was reached just a few days after the campaign’s launch. He also assured potential backers that a large portion of the film’s funding would be his own money, and the rest would hopefully come from other traditional financing. Braff’s Kickstarter campaign closed on May 24 with over 46,000 supporters donating a total of $3.1 million. On top of being able to say that they contributed to making a film, fans also get perks based on the level of their pledges. Rewards include everything from a weekly production diary from Braff himself, to a role as an extra in the film.

Celebrity Business Analyst released their opinion on big-name Kickstarter projects this week, agreeing that they are a great way to get fans involved in the filmmaking process. However, C.B.A. saw the biggest benefit as the fact that these projects draw more attention to Kickstarter, which enables smaller campaigns to gain funds for their proposed projects.

About Celebrity Business Analyst:
Celebrity Business Analyst is a website with an interest in what it takes for films to be created. Topics of discussion include movie stars’ salaries and how production companies fund new projects.

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