This is the first time we’ve been able to offer our avid consumers the ability to gift a restaurant experience.
New York, NY (Vocus/PRWEB) November 23, 2010
Zagat, the world’s most trusted source of consumer-generated survey information, has partnered with Smartbox USA, the world leader in gift experiences, to introduce the Zagat Smartbox “Table for Two.”
A perfect gift solution this holiday season, the Zagat Smartbox ($99) has taken the guesswork out of gift giving. Inside each Zagat Smartbox, recipients will find a gift card valid for a three-course dinner for two, and a city-specific catalog of 35-plus participating Zagat-Rated restaurants from which to choose their dining experience. Here’s how it works: the recipient picks one of the packages offered in the catalog, reserves directly with the restaurant and presents the Smartbox gift card upon arrival.
The catalog includes each restaurant’s Zagat ratings for Food, Decor and Service, a description of the available menu selections and complimentary offers, and practical information about the establishment. The Zagat Smartbox is available in Chicago, Los Angeles, New York City, San Francisco and Washington, DC.
“This is the first time we’ve been able to offer our avid consumers the ability to gift a restaurant experience,” said Tim Zagat, CEO, Zagat Survey. “We are excited to be working with Smartbox, which is a proven leader in this space.”
“Zagat Survey was the logical partner with whom to launch our first U.S. restaurant-themed Smartbox,” stated David Meyers, CEO of Smartbox USA. “Those who give this uncommonly smart gift will have confidence in knowing that each of the restaurants included are rated by Zagat, which has come to be a symbol of quality and trust.”
The Zagat Smartbox can be purchased at major retailers including JC Penny, Meijer, Sam’s Club and online at Barnesandnoble.com, Amazon.com and Smartbox.com. For more information please visit http://www.zagatsmartbox.com and be sure to follow us on Twitter and Facebook.
About Zagat Survey
Known as the "burgundy bible," Zagat Survey is the world's most trusted source for consumer-generated survey information. With a worldwide network of surveyors, Zagat rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories and is lauded as the "most up-to-date," "comprehensive" and "reliable" guide, published on all platforms. Zagat content is available to consumers wherever and whenever they need it: on ZAGAT.com, ZAGAT.mobi, ZAGAT TO GO for smart phones and in books.
Smartbox is the next generation of gift cards allowing one to choose from a selection of activities and destinations within a given theme. Smartbox is presented in a gift box featuring a color guidebook with full details of each activity or escape. The recipient selects the experience, makes a reservation directly with the establishment (contact details are provided in the guidebook) and redeems the gift card upon arrival. Currently, the Smartbox portfolio of gifts is available in the Northeast, Mid-Atlantic, Southeast, Great Lakes, Texas and California regions of the U.S.