Zannel Launches Next Generation Mobile Web Site for iPhone: Mobile Messaging Leader to Unlock Viral Content Sharing and Social Networking Potential of iPhone

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Zannel, Inc. (http://www.zannel.com), the mobile industry's first Instant Media Messaging(TM) service that allows people to instantly update their friends and start real-time conversations by sharing video, picture and text updates from mobile phones, has created a mobile Web site with sophisticated technology optimized for the iPhone.

The success of the iPhone demonstrates that the next wave of mobile communication has arrived, and the ecosystem is ready for true mobile web applications like ours

    "The success of the iPhone demonstrates that the next wave of mobile communication has arrived, and the ecosystem is ready for true mobile web applications like ours," said Braxton Woodham, CTO at Zannel. "We're excited about moving beyond the simple list formats inherent to WAP and creating a mobile Web site that a device like the iPhone deserves."

Unlike traditional WAP sites, Zannel's iPhone mobile web interface retains sophisticated design elements commonly found on the Web, such as persistent navigation and seamless transitions between sharing, viewing and discussing content. Beyond the application's elegant design, Zannel combines the active messaging and always-on presence of mobile with the rich media experience commonly found on the Web to bring a more compelling communication experience to users.

To get the service on your iPhone, simply type Zannel.com into the phone's browser. The service requires no download and launches instantly.

Founded by the team that built the largest mobile media storefronts in the U.S., the Zannel platform supports a variety of messaging formats including both SMS and MMS, and leverages these to share rich video, picture and text messages for instant updates and messaging. Zannel's media capabilities include a best-in-class mobile video transcoding system that supports the native video codecs for more than 500 US and European handsets. When a user views media with Zannel, the system automatically selects the best quality format for the particular handset and network in use. For the iPhone, Zannel optimizes the video formats for wi-fi and EDGE connections. Beyond mobile phones, Zannel allows users to communicate through custom widgets that are available for Myspace, Facebook and other social networking sites and blogs.

About Zannel, Inc.

Zannel is the mobile industry's first Instant Media Messaging(TM) service, allowing people to instantly update their friends and start real time conversations by sending video, picture and text updates from their mobile phones. With Zannel's mobile social network, users can also follow friends, meet new friends, and watch videos on mobile and the web. Founded by the team who built the largest mobile media platform in North America, Zannel is backed by U.S. Venture Partners and Palomar Ventures and is based in San Francisco, California.

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Katy Lim
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