“We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience,” Brad Danks, president of OUTtv said.
(PRWEB) September 13, 2011
OUTtv and Zazum have teamed up to make broadcasting history with SeeLoveBuy, the revolutionary new iPhone app that makes TV instantly shoppable. When the October 1, 2011 episode of “Men’s Fashion Insider” airs at 8:30pm ET/PT, it will be the first time ever that Canadian audiences can use their iPhones to shop a television show as it airs.
“We are absolutely thrilled to be the first broadcaster working with Zazum,” Brad Danks, president of OUTtv said. “We were looking for a new way to integrate our advertising partners into our Men’s Fashion show. Zazum’s application is perfect because it is so seamless and easy to use.”
Viewers who use SeeLoveBuy during a special 10-minute segment on “Men’s Fashion Insider,” featuring a new line of men’s bags, called NB Man by Nella Bella, will be able to buy the bags as they appear on their TV screens.
To use SeeLoveBuy, viewers simply turn on the app when they see Zazum’s blue heart in the corner of their screen. The app then identifies advertisers’ products in the broadcast, allowing the viewer to explore product images, read descriptions and buy the things they want, right on their iPhones.
“We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience. Our sponsors love it because they can get an immediate response to their e-commerce platform,” Danks said.
A Nella Bella spokesperson added, “As a fashion-forward company, we are always seeking ways to reach people who care about the ‘next big thing.’ We think SeeLoveBuy is trending forward and we are excited to be on board!”
“Zazum is honored to be working with OUTtv and Nella Bella,” said Zazum founder and CEO Susan Rits. “When you set out to change the way an industry does business, you look for partners who can match you in both their ability to envision the future and their courage to move toward it. In these two companies we have found that.”
About Zazum, Inc.
NYC-based Zazum introduces a revolutionary 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone allows viewers to use their phones to buy products the instant they appear on the TV screen. Zazum creates a new revenue stream for network partners while driving brand engagement, sales and measurable ROI for advertisers. zazuminc.com
OUTtv is the world’s first television channel focusing exclusively on television programming for the Gay and Lesbian audience. Launched in 2001, the channel now has nearly 700,000 subscribers and is available on every cable and satellite service in Canada, on mobile through our iTunes App and online at outtv.ca.
About Nella Bella
Founded in 2007, Nella Bella is a Canadian company headquartered in Toronto. Headed up by Tarek Al-Azbat, Nella Bella produces vegan handbags for the modern woman and man. Sold in more than 130 stores across Canada, Nella Bella has rapidly become a recognized brand name as their beautiful, trend-setting, high quality collections grow in popularity. nella-bella.com