Virgin Media Selects Zentive's 360Provisioning ™ for First UK Next-Generation TV Launch

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Zero Touch' provisioning and assurance solution leads the way for advanced entertainment service.

Companies struggle today with service activation and provisioning because the technology is expensive, complex and difficult to implement

Zentive, an innovative software company that provides 360 service provisioning and assurance software across any device or network, announced today that Virgin Media, the UK's leading entertainment and communications company, has deployed Zentive's 360Provisioning™ solution in its next-generation advanced entertainment service powered by TiVo.

Virgin Media will use Zentive's 360 open standard software solution to deploy and host connectivity between their subscriber management systems (SMS) and the new TiVo powered service. This will offer parallel support for linear video broadcast and for provisioning and activation requests to Virgin Media's digital TV conditional access system.

Using industry open standard software principles, the 360 solution handles all requirements between the SMS, which initiates the service request, and the downstream TiVo interface. The platform provides a secure guarantee of delivery of critical TiVo service requests, improves visibility of transaction history and, as the advanced entertainment service scales, allows Virgin Media to easily customize the operation of the software in order to accommodate changing business needs and applications.

Zentive's 'zero touch' solution also allows Virgin Media to:

  •     Simplify deployments. Enabling Virgin Media to automate access requests for the TiVo platform without extensive workflow and custom coding.
  •     Lower deployment costs. By adopting Zentive's open and flexible standards already built into its platform, Virgin Media can eliminate the costs that many organisations typically spend on "last mile" deployments. This also allows Virgin Media to immediately focus effort into the highest value areas such as new product initiatives and service delivery, which saves time and money.
  •     Business and IT alignment. Zentive provides Virgin Media with a best in class browser-based interface, designed specifically for leading edge set-top box provisioning. This enables faster request access and the ability to manage changes more efficiently while making it easier to involve business users in all parts of the process including service definition, change approvals, access rights and customer data lifecycle management.

"Companies struggle today with service activation and provisioning because the technology is expensive, complex and difficult to implement," said Dr Philip Allman Co-founder and Head of Business Development at Zentive. "The expense and complexity of implementing modern day provisioning has limited next-generation service providers to a small number of suppliers. By implementing our 360Provisioning™ and Assurance solution, Virgin Media can benefit from shorter implementation times and broader application coverage for its next-generation of TiVo powered services; all at reduced costs whilst accelerating time to market".

Ian Mecklenburgh, Virgin Media's Director of Consumer Platforms, commented, "We have a strong business relationship with Zentive, who are a key partner in delivering the integration for our advanced TV platform. The software they provide Virgin Media was selected because it could be easily integrated into our existing business systems and processes, whilst also providing flexibility over the lifetime of the product".

About Virgin Media
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK. The company has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households. Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange. For more information, go to

About Zentive
Zentive Limited provides specialist software products and services to Communication Service Providers and has customers worldwide. Zentive provides 360 service provisioning and assurance software across any device or network. For further information on Zentive please visit or to receive our case study on the successful integration of TiVo go to

Media Contact:
Dr Philip Allman, Zentive
E: pallman(at)zentive(dot)com
Tel: +44(0) 1489 569 440

Gareth Mead, Virgin Media
E: gareth(dot)mead(at)virginmedia(dot)co(dot)uk
Tel: +44 (0)20 7299 5703


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Dr Philip Allman
+44(0)1489 569440
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