Zentrick Launches First Self-Service Interactive Video Conversion Platform

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A scalable self-service software suite that makes it easy for brands and publishers to deliver interactive video experiences that engage, capture and convert audiences through user-initiated actions.


Zentrick Studio: Interactive video in minutes

The result is a single shareable video unit that is used to engage audiences on mobile devices, social networks, paid ad placements and owned sites.

Zentrick Inc, today announced the availability of The Zentrick Platform, the first ever self-service software suite for brands and publishers to transform video into interactive experiences that lift engagement and conversion by adding interactive apps and user initiated actions to any video content.

The Zentrick software suite combines a configurable set of social engagement, inline commerce and lead generation apps with the tools to easily integrate related content, location awareness, social sharing and relevant information. The result is a single shareable video unit that is used to engage audiences on mobile devices, social networks, paid ad placements and owned sites.

Zentrick makes it easy for marketers and creators to get the most out of their video investment by providing everything needed to build, deliver, measure and manage interactive video at enterprise scale:

  • Create interactive experiences by simply dragging and dropping pre-built apps with learn, find, shop and buy capabilities to any object or location in the video.
  • Build custom branded video experiences with a complete online development studio and API set that integrates easily with 3rd parties.
  • Publish to a wide range of devices, sites and networks including the Facebook wall, Twitter Player Cards, YouTube Brand channels or owned sites.
  • Track and analyze audience behavior down to individual clicks, calls-to-action and lead-to-sales conversion paths.
  • Manage large video libraries and annotations and edit thousands of videos with a single edit.

“The explosive growth of online video makes it challenging for companies to create compelling content that inspires audiences to take actions that tangibly move them to the next point in the sales funnel, impacting their video ROI,” said Pieter Mees, co-founder and CEO of Zentrick.

“The Zentrick Platform was designed to lift engagement and increase conversion by enabling marketers and creators to easily add natural, contextually relevant, user-initiated actions to their video content. For brands and publishers, marrying interactive apps with content creates a single, shareable video experience that can be monetized across the web.”

Today, companies such as Universal Music recording artist Absynthe Minded, UNICEF, Summit Entertainment and Liberty Media have used The Zentrick Platform to realize 40% plus engagement lift and 30% higher conversion rates by empowering their users to learn, share, find and buy products and services directly from their videos.

"By using the Zentrick interactive platform, we were able to deliver an in video contest that increased the average number of fans by 400% and doubled our average engagement rates," Tom de Clercq, Manager of Absynthe Minded, said.

To see how Zentrick can help you leverage interactive video to deliver results visit us at http://www.zentrick.com.

Start your a free trial today at http://studio.zentrick.com/#/register.

About Zentrick:
Zentrick provides brands and publishers with everything they need to deliver interactive video experiences that lift user engagement and drive sales conversion across any site, network and device.

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Frederik Neus
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