Keywords are virtually infinite and ever-changing, and search marketers with campaigns large and small can benefit from adjusting their keyword sets on a regular basis.
Chicago, IL and New York, NY (PRWEB) November 07, 2012
Zenya (http://www.Zenya.com), which offers the world’s first categorical repository of search engine marketing keywords, today at ad:tech NY unveiled The Zenya Agenda, a free tool for search marketers to identify emerging trends and capitalize on them.
“Digital marketers and particularly search marketers leverage Zenya to stay ahead of competitors and consumer demand,” said Stephen Scarr, CEO of Zenya. “Keywords are virtually infinite and ever-changing, and search marketers with campaigns large and small can benefit from adjusting their keyword sets on a regular basis. A critical component of these adjustments involves staying ahead of emerging trends.”
The Zenya Agenda makes Zenya’s trending analysis available to search marketers and offers a taste of Zenya’s categorical data and keyword analysis before signing up for Zenya’s services. The Zenya Agenda provides emerging keyword trends across six primary categories: “Arts & Entertainment,” “Holidays & Special Occasions,” “Gadgets, News & Sports,” “Science & Health” and “Travel & Lifestyle.”
In “Arts & Entertainment,” for example, search marketers can peruse “Book Hot Lists” and “Movie Hot Lists” to identify some of the top trending non-fiction titles, movie rentals and movies in theaters. When marketers select individual titles, The Zenya Agenda produces corresponding sample keyword sets marketers can incorporate into their campaigns.
“Zenya chose to offer the trends to enable marketers to prepare their sites or adjust keyword buys proactively throughout their portfolios,” added Scarr. “The analysis and categorization performed by Zenya’s team of subject matter experts feeds the Zenya algorithm, aggregating keyword sets that are far more extensive and focused compared to other keyword generation tools.”
Zenya makes campaign expansion faster and more effective with its extensive repository of data, including the largest set of categorized keywords available anywhere. Visit https://www.zenya.com/zenya-agenda/ for more information on The Zenya Agenda.
Visit Zenya at ad:tech NY at booth number 1731.
Zenya rapidly identifies untapped growth opportunities for digital marketers with intelligent keyword data. Zenya delivers actionable keyword sets in any vertical through a simple Web-based user interface that accesses the world’s largest repository of keywords and categories trained by subject matter experts. Zenya contains more than 1.5 billion keywords and more than 800 million keywords already categorized by consumer intent, with more added daily. Zenya, an Info.com business, is based in Chicago. To learn more, visit http://www.zenya.com.
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