I chose Sajata, our makeup artist, because she has 20 years of experience working with women in media such as Barbara Walters, Diane Sawyer, Diana Ross, Linda Ellerbee and Hillary Clinton," said Dianne Morris, Editor of ZestNow.com
(PRWEB) February 29, 2012
The video from ZestNow.com which demonstrates makeup application for women over 50 and over 60 has had 24,000 hits on YouTube in 10 months.That makes it the fastest growing demonstration video specifically for this demographic. Products and techniques of application are different than those successful for younger women. The video covers how to apply blush, lip moisturizer, lip liner, lipstick, lip gloss and bronzer. It also demonstrates how to change makeup to an evening look.
Women in this age group, who are often ignored by cosmetic companies and fashion magazines, are eager for information to help them look their best. We found women wanted to know the cosmetics and the application techniques best suited for them, rather than for the very young models usually used in cosmetic advertisments. Our model for the demonstrations is over 60.
This video is the third in the ZestNow series demonstrating makeup techniques and recommending products for mature women. The first video of the three featured on ZestNow and on YouTube includes the first steps on applying moisturizer, primer, concealer, powder and the correct tools to use. The second video covers how to create beautiful eyes by apply eyeshadow, eyeliner, mascara, eyebrow color.
ZestNow.com for Women 55 and Forward provides articles and tips on makeup, fashion, skin and hair care. Articles include How to Wear Long Skirts After 50 and Stop Thinning Hair And Hair Loss After 50.
The Health & Happiness section includes No Diets - 12 Secrets of the Perpetually Slim. Relationships, Money & Retirement, Travel & Passions and Entertainment are useful and inspirational to women past 50 and past 60, the Baby Boomer Generation. An example is Retirement Planning:6 Ways to Start.