West Palm Beach, FL (PRWEB) December 2, 2008
Consumers will cut their luxury spending by nearly half during 2008, including "experimental luxuries" such as expensive spa treatments, according to a recently published survey on the luxury industry. During economic downturns expensive spa treatments and spa visits decline and consumers seek out comparable alternatives at more affordable prices. "People that value 'me-time' and love to be pampered will rarely give up the simple pleasures in life. They seek the same results, but in a different form. Instead of hiring someone else to pamper them, they pamper themselves by re-creating that same relaxing atmosphere and experience at home. They want spa-quality treatments with a home spa price tag without sacrificing quality or results," stated Ron Wardle, co-founder.
To meet this growing demand for high quality anti-aging skincare treatments outside of the day spa, ZhenSpa™ LLC is launching a new spa facial line in the US and Canada that proves beauty can be easy and affordable. Capitalizing on a trend that has already swept Asia, Australia, and European countries, ZhenSpa introduces silk cloth facial masks for daily or weekly use to the US and Canadian markets. Rounding out the product line are anti-aging, firming, moisturizing, and clarifying Dermocapsule™ serums for daily use. "Taking excellent care of one's skin is no longer viewed as a luxury or even an afterthought. It's now a priority," commented Ron Wardle, co-founder.
The ZhenSpa line is currently made up of proprietary Dermocapsule™ serums and silk cloth facial masks. The lightweight serums address specific concerns such as, dryness, aging, blemishes and oily skin and provide maximum benefit with proprietary Dermocapsule™ technology. The Dermocapsule™ encapsulates active ingredients and protects them from damaging external factors such as light, heat, and oxidation. It ensures freshness and enhances the permeability allowing for deeper penetration beneath the skin's surface. With each pump, the Dermocapsule™ breaks open and mixes with a toner base that provides a longer lasting effect on skin. Treatment masks deliver antioxidants, botanicals, and essential vitamins and nutrients to the skin. They deliver an even application of active substances to minimize irritation, and active ingredients penetrate deeper for better skin absorption. Together the masks and serums create a 20-45 minute relaxing spa facial. Used independently, they enhance one's daily skincare regime and address specific skin concerns.
Zhen, pronounced 'Juh-un' in Chinese, means precious, treasured, rare, and exceptional throughout Asia. "We incorporated this concept into the ZhēnSpa brand and philosophy and our focus extends beyond the extraordinary products to promote a healthy and happy lifestyle," stated Ron Wardle. "Time and money should never be an obstacle. People should never have to sacrifice their well being. With ZhenSpa, they won't have to," he expanded.
ZhenSpa's website is designed to incorporate their wellness message and encourage a well-rounded approach to great skin. It's a comprehensive online source for skin health with online skin-typing for customized skincare recommendations, healthy living articles, advice on how to create a relaxing home spa experience or throw a pampering spa party, and healthy skin recipes. "Beauty is more than physical attributes. It's a lifestyle. If we drink too much, haven't been eating healthy, lack sleep, or don't take time to relax and care for our skin; our skin reflects these choices," Sarah Skeem, Marketing Manager.
The ZhenSpa product line is currently available online at ZhenSpa.com and includes:
Anti-Aging Dermocapsule™ Serum (30ml)
Clarifying Oil-Controlling Dermocapsule™ Serum (30ml)
Moisturizing Dermocapsule™ Serum (30ml)
Anti-Aging Treatment Mask: individual mask
Clarifying Oil-Free Treatment Mask: individual mask
Moisturizing Treatment Mask: individual mask
Firming Treatment Mask: individual mask
Expect to see a new lineup of Dermocapsule serums and treatment masks in 2009 designed to treat additional skincare concerns, including a new refreshing eye Dermocapsule™ serum and EyeGelz™ to reduce puffiness, fine lines and dark circles.
For a limited time, ZhēnSpa is launching with a special FREE OFFER valued at $25 and includes a choice of one 5ml Dermocapsule™ Serum and one Treatment Mask. Free offer is found on the website at zhenspa.com/freeoffer.
ZhenSpa produces spa-quality skincare formulations for all skin types. The brand's mission is to promote health and beauty by providing exceptional and effective skincare products and by creating an online experience that encourages a healthy lifestyle. Each product is designed with individual needs in mind to suit every skin type for a customized approach to creating and maintaining beautiful skin. All products are 100% fragrance free.
info (at) zhenspa.com