Zicasso Featured in Travel + Leisure's "Best Travel Websites" of 2010

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Online Travel Service Stands Out for Delivering Handcrafted Itineraries from Industry's Top Travel Specialists to Luxury Travelers

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Handcrafted Travel

This recognition underscores how Zicasso is fulfilling its goal to be the best travel website for travelers who are planning to take complex, international trips.

Zicasso, an online luxury travel referral service that matches discerning travelers with select top 10% travel specialists, today announced it has been recognized as one of the "Best Travel Websites" by Travel + Leisure magazine. Zicasso.com was honored in the magazine's annual list for its ease-of-use and quality of its invitation-only network of hand-picked, full-service travel agents and retail tour operators. This is Zicasso's second time receiving Travel + Leisure's noteworthy recognition.

Brian Tan, Zicasso founder and CEO, commented: "Zicasso is honored to be recognized as one of the "Best Travel Websites" by Travel + Leisure for the second time in the last two years. We've been expanding our partnerships with the industry's top travel specialists to ensure that our travelers get the very best service and value. Well over 95% of the reviews from real Zicasso travelers have been overwhelmingly positive, and we've seen many repeat customers plan their 2nd, 3rd, and even 4th trip with Zicasso. This recognition underscores how Zicasso is fulfilling its goal to be the best travel website for travelers who are planning to take complex, international trips."

Pendulum for Travelers Swinging Toward Personalized Customer Service & Support
Zicasso was selected for its exclusive approach that raises the bar in customized, luxury travel. According to Forrester Research, today 27% of online travelers, up from 23% in 2008, would rather book their vacation with a good offline travel agent, if only they knew where to find one. Other existing travel websites focus on automated self service, leaving users feeling overwhelmed and frustrated at having to self-navigate through numerous sites to research, plan and book a trip on their own.  

Zicasso, on the other hand, blends online convenience and simplicity with quality service from human travel experts who create tailored, highly unique and authentic travel experiences that cannot typically be found on these alternative sites.  Its focus on personalized customer service and building the ideal itinerary, optimizing quality and value for a complete range of services such as accommodations, transportation, expert tour guides, and authentic, experiential activities, makes Zicasso ideal for discerning travelers. Such travelers do not have the time or inclination to use the myriad of online travel tools to plan a complex, international trip themselves.

Travel Industry's First Trusted Reviews System of Travel Specialists
Another quality that sets Zicasso apart in the industry is its trusted travel reviews. Only travelers that have taken vacations using Zicasso may post reviews about their experiences working with the travel specialists and overall trip. This method of allowing only bona-fide travelers to leave reviews gives other travelers peace-of-mind and conveys trust. It also elevates Zicasso as the first online travel service to provide a transparent, trusted ratings and reviews system of travel specialists and travel-related destinations, hotels, tours, etc.

To use Zicasso's free customized trip planning service is simple. Users follow four easy steps:
1) Travelers fill out a Trip Request, describing the trip they want to take, including destinations, interests (likes and dislikes) and any special needs or preferences.
2) Zicasso matches travelers with up to three travel specialists who are ideally suited for the specified trip. The specialists begin handcrafting itineraries by working with the traveler through a personalized trip planning process.
3) The travel specialists provide their expert advice, fine-tuning recommendations until the trip and all the services are exactly what the traveler wants.
4) Travelers select and purchase the best itineraries, although there is no obligation to buy.

Zicasso spent thousands of hours screening and hand-picking top travel specialist partners, and continuously works with them to refine their offerings, customer response, and customer service. Further maintaining its high standards, Zicasso requires each of its travel specialists to uphold 3.5 out of a 5 star rating system as graded by the travelers.  

Find Zicasso online and more information at:

About Zicasso
Zicasso is a distinctive, online luxury travel referral service that combines the convenience of the Internet and blends it with white glove, offline service from top 10% travel specialists. Zicasso gives busy, discerning consumers a hassle-free way to obtain customized, unique, and authentic travel experiences rarely found on existing online sites. Ideal for planning complex trips, Zicasso saves travelers time and delivers best value by matching them to pre-qualified top travel specialists who compete to provide personalized, handcrafted itineraries. Based in Mountain View, CA, Zicasso is a privately-held company. For more information, please visit http://www.zicasso.com.

Editor's Note: Artwork available upon request.

Press Contact:
Carmen Hughes
Ignite P.R.
W: 650.227.3280 ext.1
C: 650.576.6444
carmen(at)ignitepr(dot)com

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