The economic downturn has forced B2B companies to proactively re-evaluate their pricing practices to reclaim margins without putting revenue at risk
Austin, TX (PRWEB) August 31, 2009
Zilliant, the leading provider of price optimization and margin management solutions for B2B manufacturers, distributors, high-tech, and industrial service companies,today announced it has received a 'positive' rating in Gartner's MarketScope for Price Optimization and Management Software for B2B report (July 2009). Evaluation criteria included overall viability, product/service, customer experience, and offering strategy.
Author Michael Dunne, notes "the potential for this market is considerable because defining and defending optimal prices is a fundamental imperative for enterprises that are responsible for producing returns for stakeholders. Price optimization and management software offer the promise of helping firms better identify underlying shortcomings in pricing practices that erode revenue and margins, and more intelligently discern prices that target markets will bear, as well as realize efficiencies in deploying, administering, and enforcing prices and pricing policies."
The report also states "the B2B market for price optimization and management software continued to mature and expand in 2008, despite poor economic conditions, growing by about 20% to approximately $180 million. Through 2010, price optimization technology will have a more-direct impact on increasing revenue or margins than any other CRM technology."
"The economic downturn has forced B2B companies to proactively re-evaluate their pricing practices to reclaim margins without putting revenue at risk," said Greg Peters, CEO, Zilliant. "In a time where 'gut feel' negotiations and pricing guesswork are not an option, customers are shifting towards an automated, data-driven scientific approach to optimizing prices. We are pleased to have Gartner recognize us, which we believe confirms Zilliant's market leadership."
For more information or to obtain a copy of the report, please visit http://www.gartner.com.
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Zilliant is the leading provider of price optimization and margin management solutions for B2B manufacturing, distribution, high-tech, and industrial service companies. Zilliant uses existing transactional data to improve decisions across all facets of price analysis, price setting and execution. Zilliant helps companies achieve the best pricing possible on every deal, agreement, and price list, increasing profits by tens of millions of dollars. Headquartered in Austin, Texas, Zilliant is a privately held company. Investors include Austin Ventures, Cardinal Ventures, Panorama Capital, and Trellis Partners. For more information contact Zilliant at 877.893.1085 or visit http://www.zilliant.com.
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