Finland Library’s Case Study Praises Zinio Digital Magazines from RBdigital

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Online digital magazine service offered from Recorded Books generates an enthusiastic response from patrons.

We’ve had people expressing astonishment that we could make such popular resources available and we even got comments praising the service as a good use of public funds.

Zinio for Libraries, an online digital magazine service offered through RBdigital from Recorded Books, has received a host of accolades since its launch in October 2011. Awarded Best New Database of 2012 by Library Journal, Zinio has generated a particularly enthusiastic response from the Helsinki Library Consortium case study in Finland.

Helsinki Library launched Zinio to their customers on April 24th, and in just the first two weeks, they had 42,000 checkouts by 6,000 unique users. Helsinki Library promoted Zinio by sending a press release to their major media channels and they received fantastic coverage in their national newspaper Helsingin Sanomat and were featured on national TV news.

“The feedback from users both direct to us and via social media has been overwhelmingly positive. We’ve had people expressing astonishment that we could make such popular resources available and we even got comments praising the service as a good use of public funds,” said Marja Hjelt, information specialist for Acquisitions and Cataloguing of Electronic Resources at Helsinki City Library. “It’s wonderful for us to have so many visitors to our library site and very gratifying to be able to serve our users with the content that they actually want. We love Zinio!”

Zinio offers patrons unlimited multiuser access to complete, popular digital magazines with no holds, checkout periods or maximum quantities, and Zinio magazines can be easily viewed on most Internet-enabled devices inside or outside the library. Zinio features include full-color pictures, intuitive navigation, key-word article searches and interactive elements such as audio and video.

“It’s great to see [Helsinki City Library’s] support of Zinio’s compelling product offer rewarded with such strong usage,” commented Sally Frankcom, vice president of marketing at Digital Content Associates (DCA), which initiated the subscription with RBdigital. “We are looking forward to working with HelMet on other RBdigital services and to helping other libraries in the region and beyond experience the ‘Zinio effect.’”

Recorded Books ( is a leading provider of library services around the world and the largest independent producer of unabridged audiobooks. For more information about Zinio for Libraries, please email Recorded Books at zinio(at)recordedbooks(dot)com or call 1-877-828-2833.

About Recorded Books
Recorded Books, LLC is a leading provider of library services around the world, the largest independent producer of unabridged audiobooks, and a distributor of other audio products. Recorded Books delivers its products as both physical media (CDs and Playaway digital players) and via OneClickdigital, a downloading service featuring professionally narrated English- and Spanish-language audiobooks for adults, children and young adults, and soon to feature eBooks. Through RBdigital, Recorded Books also offers a host of educational and entertainment services, including digital magazines, language-learning programs, software training, and database services. Recorded Books is a division of Haights Cross Communications. For more information, visit

About Haights Cross Communications
Haights Cross Communications encompasses several top imprints that meet the diverse needs of every classroom and school and public library. Triumph Learning is the leading publisher of standards-aligned, K–12 instructional materials and proven curriculum solutions—serving 21st-century learners with a mix of interactive digital tools and innovative student texts. Recorded Books delivers the highest quality recordings of unabridged literature, college lectures, language-learning courses, digital magazines, and much more.

About Zinio
Zinio is the world’s largest newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. This enables readers to purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world. Through the ZINIO UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital titles, Zinio’s e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei. For more information, visit

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