Ziplocal Introduces One-Of-A-Kind Ad Network to National Brands with Local Footprints

Share Article

LocaLeads Ad Network Reinvents Print Directories as a Pay-for-Results Advertising Medium

News Image

Ziplocal, an innovator in local search, today announced the launch of its LocaLeads Ad Network. Providing national brands and advertising agencies with one-stop access to hyper local, results-based advertising opportunities, the LocaLeads Ad Network will harness a network of print publishers in more than 1,000 markets across the country.

The LocaLeads Ad Network leverages a pay-for-results model that provides expert-verified leads for advertisers seeking to reach local audiences through a national partner. The online and mobile ad network, which launched late last year, is enhanced with the addition of print directories and media publishers on the ImmersiFind platform and gives these publishers access to national ad content and new income through Ziplocal’s revenue-sharing model.

Under the LocaLeads model, ads are distributed throughout the network and published in local media with a unique call tracking number (CTN) for the consumer. The unique CTN ensures advertisers only pay for verified sales leads and the revenue generated is shared by LocaLeads with the media outlet that published the ad.

“We have reinvented the print industry by changing the delivery model,” said Olivier Vincent, CEO of Ziplocal. “The LocaLeads Ad Network brings our proven pay-for-results model to all media – online, mobile and now print.”

LocaLeads’ digital platform launched late last year and distributes hyper local advertising content from small and medium size businesses (SMBs) to web and mobile publishers across North America.

“We’re making local advertising measurable and results-oriented,” added Vincent. “It’s a classic win-win. We deliver exceptional ROI for advertisers at the same time as we connect publishers within the LocaLeads Ad Network to new sources of revenues for printing the ad.”

Like the digital platform, the LocaLeads offline Ad Network is backed by a roster of over 300,000 direct and indirect local advertisers, a sales force of 750 direct and 1,000 indirect in-market representatives across the country and a company which has more than 30 years of experience in the local search market.

About Ziplocal
Ziplocal is a local search company that reaches communities all across the United States with digital advertising innovations delivered through mobile devices, the internet and traditional media. With a dedicated on-the-ground sales force of 750 people in 33 states, Ziplocal reaches over 300 U.S. markets. Rich and relevant local content with a strong focus on interactive and immersive media sets the company’s mobile applications and local search site apart from other search sites. Ziplocal’s robust local search products combine comprehensive data as well as the latest geo-targeting technologies with an extreme focus on delivering results for advertisers and the best end-user experiences for consumers. For more information, visit http://www.ziplocal.com.

About LocaLeads
LocaLeads is a hyper local pay-for-performance advertising platform from Ziplocal that takes the guesswork out of online and mobile advertising for SMBs and delivers guaranteed results. LocaLeads enables its distributors—websites, ad networks and mobile content providers—to deliver hyper local and highly relevant advertising content to their audiences across North America with support for the latest targeting technologies on the market. Laser focussed on delivering bottom-line results to customers, our advertisers pay only when they receive a lead in the form of verified phone calls and clicks, making LocaLeads the premier marketing partner for local businesses. For more information, visit http://www.localeads.com.

About ImmersiFind
ImmersiFind is the leading provider of world class web, mobile and social marketing solutions for small and medium sized businesses throughout the U.S. and internationally. ImmersiFind partners with a variety of media companies including directory and newspaper publishers, television and radio broadcasters to host Internet directory and local search software applications.

Innovative solutions provided by ImmersiFind enable local advertisers to connect with online consumers who are shopping for products and services from home, the office or on the go from desktops, tablet PCs and mobile devices. Its comprehensive suite of digital media includes Internet Yellow Pages, local advertising networks, daily deals, reputation management, web site hosting, online video, mobile apps, social commerce, search engine optimization and pay for performance search marketing. For more information, visit http://www.immersifind.com.

For More Information Please Contact:
Jessica Lewinstein
High Road Communications
415-318-4064
jlewinstein(at)highroad(dot)com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jessica W. Lewinstein

415-318-4064
Email >
Visit website