Zone Labs’ CEO Petter Etholm Compares Retail & Online Marketing on KCAA Radio

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Petter M. Etholm, CEO of Zone Labs, told listeners of KCAA radio in California, "Online marketing poses unique challenges, but just like running a retail store, to succeed you must focus on product quality and customer service, which are our top priorities at ZoneDiet.com.”

Zone Labs CEO Petter Etholm talked about online marketing of Dr. Sears' Zone Diet on KCAA radio

ZoneDiet.com offers a variety of Zone 1-2-3 foods that are produced with patented food technology designed to meet Dr. Sears’ exacting Zone Diet specifications of one gram of fat for every two grams of protein and three grams of carbohydrates

Zone Labs Inc. Chief Executive Officer Petter M. Etholm told KCAA radio listeners in Southern California that, “Online marketing poses unique challenges, but just like running a retail store, to succeed you must focus on product quality and customer service, which are our top priorities at http://www.ZoneDiet.com.”

As CEO of Zone Labs, founded by Dr. Barry Sears, bestselling author of The Zone and creator of the Zone Diet, Etholm oversee business and marketing activities and development of the http://www.ZoneDiet.com Web site.

“With a third of Americans now obese, ZoneDiet.com can help people live better lives by providing delicious foods and important nutritional products designed to satiate appetite and meet their dietary needs,” Etholm said.

Etholm's interview with radio celebrity Brett Malak of KCAA radio can be heard online at the Zone Diet media page at http://tinyurl.com/395l734.

KCAA turned to Etholm to discuss how people can get ahead in a tough economy and sought his guidance about opportunities in retail. An expert in marketing, Etholm was previously CEO of a fast-growing national franchise of retail stores, CardSmart, and executive vice president of a worldwide weight-loss company, Nutri/System. A Norwegian-born entrepreneur, he has run companies in Europe, Australia and the United States

“If you are considering going into a retail business for yourself and creating your own opportunities, you can succeed if you believe in yourself and have the right combination of products, financing and location. You have to be passionate about running a retail store. It’s a tough thing to do, and you must be fully committed to succeed,” he said.

Asked by host Brett Malak to compare products of ZoneDiet.com with other weight loss products, Etholm said that the big difference is that the Zone Diet is based on 30 years of research and science of Dr. Barry Sears.

“ZoneDiet.com offers a variety of Zone 1-2-3 foods that are produced with patented food technology designed to meet Dr. Sears’ exacting Zone Diet specifications of one gram of fat for every two grams of protein and three grams of carbohydrates,” he said. “This makes following Dr. Sears’ world-acclaimed anti-inflammatory Zone Diet convenient and easy.”

He added that every customer is important and can get one-on-one attention from Zone Labs’ dedicated customer service team and registered dietitians.

“From a consumer’s perspective, the real difference is that we market food substitutes, rather than prepackaged meals, so people have a choice of meals. Zone breads, pastas, pastries, cookies and more are shipped to consumers who then develop many dishes, many of which are based on recipes available at ZoneDiet.com,” Etholm said.

Zone Labs, the world’s leader in anti-inflammatory nutrition, markets Zone foods, fish oils and polyphenols. Dr. Sears’ books have sold more than five million copies in the United States and have been translated into 22 languages. Zone Labs Inc. is headquartered in Marblehead, Massachusetts. More information is available at http://www.zonediet.com and http://www.drsears.com.

Media contact Brian Dobson, 203-894-9240

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