New Free Firefox Add-On “Zoodles” Makes Exploring the Web Easy Enough for a Three-Year-Old

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Just in time for summer, adaptive child browser turns Firefox into a safe, fun place where kids 3-8 can play and learn online, without help from mom or dad

We built Zoodles because we felt that the Internet experience was broken for young kids

Inquisitive Minds, Inc., today announced a free Firefox Add-on, “Zoodles – Safe Web for Kids,” that turns Firefox into a safe, virtual playground filled with educational games for kids ages 3-8. Zoodles is the first child browser that adapts its interface and content to match the age and skill level of each child so that kids don’t need mom or dad to help. For young children, the simple interface means no reading is required to navigate, so they can explore, play and learn all by themselves.

“We built Zoodles because we felt that the Internet experience was broken for young kids,” said Mark Williamson, CEO and co-founder of Zoodles. “While there were many kids’ destinations out there, they were delivering a one-size-fits-all experience that was frustrating for both kids and parents. You can’t treat a 3 year-old the same as a more web-savvy 8 year-old – their reading, navigation and learning abilities are vastly different. Our goal was to adapt the Internet so that all kids, no matter what their age or skill level, could play on their own. Because each child can choose from hundreds of activities that are suited to their exact level, Zoodles frees parents up while kids play independently. Parents tell us Zoodles is their preferred alternative to the TV.”

By gathering trusted educational content from across the Web in one place, Zoodles gives parents the best of the Internet, customized for their child. Every game, puzzle and video on Zoodles has been hand-selected, tested and rated by a team of educational experts, so parents can feel good that their child is seeing high-quality content.

The Zoodles Firefox Add-On makes it easier than ever for kids to get online. After it is installed, a child can simply click the blue Z in the Firefox toolbar and they are ready to play.

For parents who want more control over their child’s online experience, Zoodles offers a Premium Membership that enables parents to further customize Zoodles for their child. They can promote subjects, block unwanted games, add in their own favorites, set violence preferences and receive detailed activity reports on each child.

About Zoodles
Zoodles is a fun, simple and free way for kids, ages 3-8, to safely access the Web so they can independently play and learn online.

Through the adaptive Zoodles Kids' Browser, children can safely and independently explore their own virtual playground filled with hundreds of fun, age-appropriate games, puzzles and videos, chosen by education experts. Because Zoodles adapts to each child’s abilities and age, Zoodles frees parents up while kids play (and play, and play) on their own.

Through our Premium Membership, we give parents smart tools to guide their child’s online experience. Parents can shape the content and subjects in their child’s playground, set play time limits, block unwanted games, set violence preferences and learn all about what their child has been doing online through detailed activity reports.

Developed by a father of two and a talented team of software and educational experts, Mountain View, Calif-based Zoodles launched in April 2009. The company recently won four prestigious awards (NAAPA Gold, Parent’s Choice, The American Library Association's Great Interactive Software for Kids award and the Seal of Approval from the National Parenting Center) from well-respected parenting and educational organizations. For more information about Zoodles, visit the company’s website at http://www.zoodles.com.

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Hillary Houser Murphy

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