In this webinar, we explain how to tap the marketing power of your own customers, using techniques from the new book "Empowered: Unleash your Employees, Energize your Customers, Transform your Business."
San Carlos, CA (PRWEB) October 18, 2010
Zuberance, the leading brand advocacy company, is hosting a free interactive webinar on “The Marketing Power of Customers” on Wednesday, Oct 20 at 11 AM PST/2 PM EST. The webinar will feature Josh Bernoff, senior vice president, idea development at Forrester Research, Inc.
Josh will be joined by Kari Bedgood, marketing director at ClubOne, Inc., a leading Caliornia-based fitness chain, who will share how the company is energizing its Brand Advocates to drive positive Word of Mouth and sales.
The Marketing Power of Customers
Marketers are used to thinking of customers as sources of revenue. Marketing is what you do to get them on board. But this fails to account for the most powerful force in marketing – customers persuading one another. Forrester Research estimates that every year, US consumers make 500 billion impressions on one another in social environments online (Peer Influence Analysis, April 2010). Tapping this potent source of persuasion must be a key element of any marketing plan. In this webinar, we explain how to tap the marketing power of your own customers, using techniques from the new book "Empowered: Unleash your Employees, Energize your Customers, Transform your Business."
About Josh Bernoff
Josh Bernoff is the senior vice president, idea development at Forrester Research. Josh is responsible for identifying, developing, and promoting some of the company's most influential and forward-looking ideas.
Josh is the coauthor of the BusinessWeek best-selling book Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Review Press, 2008), a comprehensive analysis of corporate strategy for dealing with social technologies. Josh's newest book Empowered: Unleash your Employees, Energize your Customers, Transform your Business (Harvard Business Review Press, 2010), written with fellow Forrester analyst Ted Schadler, tells how to manage your company in the age of empowered customers and employees.
What You Will Learn:
- How customers persuade one another in buying decisions
- Which groups of customers have the most influence?
- What kinds of Word of Mouth marketing programs are most successful?
- Real world case study from Club One on using Word of Mouth to drive sales
- How to Turn Your Customers Into a Powerful Marketing Channel
This webinar will fill up fast. Register now at: http://www.zuberance.com/webinar
Zuberance is the leading Brand Advocacy company. The award-winning Zuberance Advocate Platform is a hosted Word of Mouth solution that enables companies to identify and energize Brand Advocates at scale, driving measurable increases in qualified leads, sales, and advocacy. Zuberance customers include leading consumer and business brands worldwide. Headquartered in San Carlos, CA, Zuberance is backed by leading investors including Emergence Capital Partners, Canaan Partners, and Correlation Ventures. Zuberance is a proud member of the Word of Mouth Marketing Association (WOMMA). Information about Zuberance can be found at http://www.zuberance.com. Follow @Zuberance on Twitter.