PRWeb.com Press Release Feed - PRWeb Press Release Account Feed http://www.prweb.com PRWeb.com Press Release Feed - Press Releases en PRWeb Distribution Newswire http://www.prweb.com/images_v4/prweb_logo_hv.jpg http://www.prweb.com 200 46 xml@emediawire.com xml@emediawire.com 30 CMS Derfler Associates Announces a Merger of its Operating Divisions http://www.prweb.com/releases/2004/10/prweb165276.htm CMS Derfler Associates (Formerly Alvairi-Derfler Associates), a Media and Technology Services Company today announced the merger of operating divisions to more effectively serve the unique needs of clients in the media, technology and advertising communities. (PRWeb Oct 7, 2004)

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]]> http://www.prweb.com/releases/2004/10/prweb165276.htm Alvairi-Derfler Associates Announces New Advertising Targeting Tools for Media Planning and Measurement -- CMS NewsLine March 2004 http://www.prweb.com/releases/2004/03/prweb114690.htm Alvairi-Derfler Associates, a marketing company serving the technology and media industries, has developed effective new media planning, targeting and measurement tools to combat the negative impact of the many changes taking place in the electronic media. Its new tools allow media houses, ad agencies and advertisers to more effectively face the challenge of the DVD, DVR and VOD with their time-shifting ad skipping technologies that threaten the very existence of electronic media advertising and its revenue models. (PRWeb Mar 29, 2004)

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