Greeno hopes to provide both strategic and tactical information from an integrated digital marketing perspective for small and medium-sized businesses working on social marketing efforts.
Charlotte, North Carolina (PRWEB) March 28, 2013
Laura Greeno, CEO of WebScout® is honored to participate in this year’s social media contest, Social Madness 2013 as an online marketing expert.
Social Madness is a unique social media contest created and run by American City Business Journals, Inc. Every year, some of the best social media programs and companies in cities all across the U.S. participate in a contest that measures social media activity. 43 US cities will be participating in the event, one of which is Charlotte, NC. The three winners of the contest will receive $10,000 of charitable donations made on behalf of their company.
The Social Madness contest measures social media activity using an algorithm that gauges votes on bizjournals.com, as well as activity on Facebook, LinkedIn, Twitter, and GooglePlus during the two month long competition. Companies will be placed into categories based on size.
At this year’s Social Madness contest, WebScout CEO Laura Greeno will provide social marketing insight and advice via questions asked by the Charlotte Business Journal. Greeno hopes to provide both strategic and tactical information from an integrated digital marketing perspective for small and medium-sized businesses working on social marketing efforts. Some of the local competitors include NODA Brewing Co.; Mooresville Ice Cream; the Charlotte Hounds, a major league lacrosse team; FairPoint Communications Inc., an internet and communication services provider; ettain group, an IT consulting and staffing firm; and WebsiteBiz, a digital marketing firm.
WebScout uses integrated online marketing strategies including: inbound marketing tactics like search engine marketing (SEM), organic search optimization (SEO), content marketing, etc., as well as two-way marketing tactics like social media and blogging. More traditional outbound marketing tactics are also a part of the integrated digital marketing mix. WebScout delivers measurable results due to the team's holistic marketing knowledge, business development experience, behavioral marketing skills and understanding, and top-notch marketing talent and resources. Greeno hopes to use her consulting expertise to make a significant contribution during Social Madness 2013.
The competition will begin on June 3rd and end on August 19th. Social Madness nominations and sign ups close May 15th, so hurry up and register if you haven’t already! Give your company the recognition it deserves, and hear great insight from experts like Laura Greeno, Brandon Uttley with SPI, and Nathan Richie of NR Creative. Social madness made especially for SMBs.