Intrinsic leads Scalable Marketing Automation with their latest release - Intrinsic7

Share Article

018                                    24th January 2001

Intrinsic leads Scalable Marketing Automation with their latest release - Intrinsic7

PARIS, France & LONDON, UK- 24th January 2001 - Intrinsic, Europe’s leading Enterprise Marketing Automation specialist, today announced the launch of its highly scalable intelligent EMA solution - Intrinsic7.

Intrinsic7 provides marketers with a powerful application that enables them to plan, execute and manage complex multi-channel communications from their desktops. The easy to use software allows non-technical users to derive maximum benefit from their database with minimal IT support.

Marcel Assaraf, chief technical officer at Intrinsic commented:

“With Intrinsic7 we offer businesses a closed-loop marketing automation solution that optimises customer–focused strategies. It provides the tools to plan, target, manage and personalise communications with customers and prospects across multiple channels enabling cross-selling, up-selling and implementation of proactive customer retention strategies.”

Intrinsic7 is well placed to deliver high volume personalised marketing communications through a variety of media channels. Because of its extraordinary capacity to work with very large marketing databases it provides a fully scalable solution that grows with the business setting it apart from other EMA tools.

In benchmark tests against a live database of 275 million individuals, Intrinsic7 has proven to have astonishing performance capability, handling multiple complex queries in minutes. In these tests, Intrinsic7 enabled highly accurate targeting of specific groups of customers, which resulted in a significant reduction in the time taken to run campaigns.

“Intrinsic7’s ability to accommodate medium to very large databases will add real benefit to businesses,” said Steve Treadwell, CEO Intrinsic. “Managing complex marketing campaigns across multiple inbound and outbound channels is one thing, but running these activities against a database that will grow substantially is another. We believe that Intrinsic7 is the only EMA solution on the market today that can support both requirements without compromising performance and, therefore, time to market.”

Intrinsic7 is the only EMA solution to be fully integrated with SAS’s powerful data mining software, Enterprise Miner™, which helps companies know and serve their customers better by understanding their behaviour and needs. Marketers benefit from being able to deploy model scores dynamically. This means that they have the facility to use the most up to date, and relevant, information at the point of executing communications. The software takes advantage of SAS data storage and scalable data performance capabilities, offering SAS users a fully integrated environment for enhanced marketing automation.

Intrinsic7 offers accurate and easy to use campaign planning and control functions.

Enhanced scheduling ensures timely delivery of the right message and, through prioritisation, reduces the risk of customers receiving conflicting messages. The scheduler also enables optimal resource deployment by being able to manage and deliver communications at a time to suit individual business requirements.

Flexible and easy to use reporting and response management tools within Intrinsic7 provide businesses with the facility to measure the success of a campaign or communication and continually improve effectiveness.

Additional refinements offered by Intrinsic7 ensure that campaigns work within the resources available across the business, and help the marketer select the optimum solution. It has been designed for global deployment in multiple languages and offers international date and currency capabilities.

Businesses will benefit from the following new features within Intrinsic7:

  •     Enhanced campaign management tool including visualisation of all programmes, campaigns and communications.
  •     Powerful multi-channel co-ordination across ALL channels including digital


  •     The ability to optimise the choice of contact and communications channels.
  •     Intelligent response management and tracking.
  •     Comprehensive campaign budgeting, precise targeting and performance

         measurement functions.

  •     Advanced, automated event-driven scheduling, providing timely delivery

         of appropriate campaigns and communications.

  •     The ability to target households with communications as well as individuals, which means the most appropriate person within a household is     contacted.
  •     Intrinsic7 operates against all major relational databases including SAS datasets, Scalable Performance Data Server® (SPDS), Oracle, Teradata and DB2.

Intrinsic’s partners comment:

Leonard Kim, senior vice president, CIO & e-Business Leader for GE Capital, Global Consumer Finance, said:

"As GE Capital rolls out its global deployment of Intrinsic, it has become clear that Intrinsic7 is based on depth of marketing, sector and database knowledge. It is a very strong and powerful tool."

André Boisvert, president & COO, SAS Institute, commented:

“Organisations now have the opportunity to exploit and fast track closed loop marketing communications across all customer touch points because Intrinsic7 has been fully integrated with SAS’s market leading analytical software”

About Intrinsic

Intrinsic is the largest Enterprise Marketing Automation (EMA) provider in Europe and one of the global leaders in the EMA market place. It enables companies to maximise the effectiveness of their marketing communications, helping them to build and retain customer loyalty and profitability through effective management of integrated communications across multiple channels. Intrinsic is headquartered in Oxfordshire, UK, and has offices in London, Paris, Brussels, Madrid, Cary (NC), San Francisco and Sydney.

Acxiom, GE Capital, Omnicom and SAS Institute are key strategic partners and investors in Intrinsic.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jonathan Sollitt-Davis
Email >