Columbia Tragedy: 5 Tips for Crisis Management

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Are you prepared to handle a crisis effectively when the media demand answers? Try these 5 tips.

Boston, MA – Are you prepared to speak to the media in the midst of a national crisis? Can you use effective presentation skills to calm an anxious nation, reassuring them that a devastating tragedy will never happen again?

This was the lot of Shuttle Program Manager Ron Dittemore shouldered recently when he faced a nation mourning lives lost and an ambitious space program at risk.

    Â“Mr. Dittemore came across as a credible, empathic source for breaking information,” says Marisa D’Vari, Boston-based presentation skills trainer and author of the new book Presentation Magic: Dazzle & Deliver Talks with Confidence.

“He was able to remain calm and rational as he pieced together the events leading up to the tragedy, yet he was so empathic we could easily identify with him and feel his personal loss. Even without the high-tech, animated re-enactment, Mr. Dittemore gave us a visual feeling for what happened by using his hands to represent rocket wings.

                                                 **5 Tips for Effective Crisis Management**

1. Be real. Don’t gloss over emotions with a smile or act as a far-removed “official.”

2. Acknowledge the tragedy, but list benefits that have come from the project as well.

3. Use charts and pictures to support complicated to understand points.

4. List points or give examples of how effectively you are handling the crisis so far.

5. Come across as an ally of the reporters and the people, not an opponent.


    Marisa D'Vari is immediately available for radio and print interviews - call her at 617 451 9914. Permission is granted to use the tips with proper attribution (i.e."Tips from Marisa D'Vari, author of Presentation Magic. Discover more at her web site")

About the Book

Presentation Magic: Dazzle & Deliver Talks with Confidence

(ISBN 1-931094-02-0)



Available at

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Marisa D'vari