Teletext promotes new lifestyle SMS alerts on its analogue TV service with inspireyourlife.com

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inspireyourlifeÂ? (http://www.inspireyourlife.com), a unique lifestyle text messaging service, is working with Teletext Ltd (http://www.teletext.co.uk), the UKÂ?s leading teletext service, to provide lifestyle SMS alerts.

20 March 2003, London, UK

<a href="Teletexthttp://www.teletext.co.uk">Teletext</a>; promotes new lifestyle SMS alerts on its analogue TV service with <a href="inspireyourlife.comhttp://www.inspireyourlife.com">inspireyourlife.com</a>;

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<a href="inspireyourlife.comhttp://www.inspireyourlife.com">inspireyourlife.com</a>; (http://www.inspireyourlife.com), a unique lifestyle text messaging service, is working with <a href="Teletext" onclick="linkClick(this.href)" rel="nofollow">http://www.teletext.co.uk">Teletext Ltd</a> (http://www.teletext.co.uk), the UK’s leading teletext service, to provide lifestyle SMS alerts. The deal was brokered by <a href="SAYCON" onclick="linkClick(this.href)" rel="nofollow">http://www.saycon.com">SAYCON Ltd</a> (http://www.saycon.com), a Mobile Concept Developers and Content Syndication Consultancy Firm, based in Harley Street, London. The service is powered by <a href="Eagle" onclick="linkClick(this.href)" rel="nofollow">http://www.eagleeyetechnology.com">Eagle Eye Technology</a> - Content Delivery Platform (http://www.eagleeyetechnology.com).

The launch of this service coincides with <a href="Teletext'shttp://www.teletext.co.uk">Teletext's</a>; objective to extend reach and build on the success of its existing SMS services portfolio. At present, offerings in the lifestyle SMS marketplace focus on a limited number of lifestyle issues. Potential subscribers are poorly serviced, leaving a gap in the market for a new range of services that cover a broader range of lifestyle themes.

This brings a new perspective on the nascent lifestyle SMS information services market in the UK.

The service is being promoted on terrestrial analogue TV, Channel 4 Page 108 and will be available to Orange, 02 and Vodaphone subscribers. To subscribe, users text in a trigger text on a short code and will be charged 25p per message and receive one message daily until they unsubscribe. Users will have the choice of subscribing to any of the five message categories:

  • Love and relationship
  • Diet tips
  • Motivation tips
  • Secrets to Success
  • Stress Buster

Susanne Mornan-Vaughan, Managing Director and Founder of <a href="inspireyourlife.comhttp://www.inspireyourlife.com">inspireyourlife.com</a>;, comments, “We are delighted to work with Teletext to extend the reach of their existing SMS services into the lifestyle space and tap into the market for female oriented SMS services. We look forward to implementing more innovative and creative SMS services with <a href="Teletext%c3%82%c2%94" onclick="linkClick(this.href)" rel="nofollow">http://www.teletext.co.uk">Teletext</a>”.

Yaa Adjaye-Kufuor, Managing Director of <a href="SAYCON" onclick="linkClick(this.href)" rel="nofollow">http://www.saycon.com">SAYCON Ltd</a> adds, “This demonstrates <a href="Teletext'shttp://www.teletext.co.uk">Teletext's</a>; commitment to increasing their SMS services portfolio. There is an obvious increase in lifestyle TV programmes and magazines and the flexibility of this technology lends itself to support these mediums. With <a href="Teletexthttp://www.teletext.co.uk">Teletext</a>;, and this innovative SMS lifestyle service via inspireyourlife, we are now able to encourage the population while they are on the move.”

Alex Hampson, Commercial Development - Mobile, <a href="Teletext" onclick="linkClick(this.href)" rel="nofollow">http://www.teletext.co.uk">Teletext Ltd</a>, comments, “Teletext already offer a wide range of SMS alerts services with over 65,000 subscribers, predominantly focussing on sport. The lifestyle alerts launched in conjunction with <a href="inspireyourlife.comhttp://www.inspireyourlife.com">inspireyourlife.com</a>; and <a href="SAYCON" onclick="linkClick(this.href)" rel="nofollow">http://www.saycon.com">SAYCON Ltd</a> are part of our commitment to offer the massive range of information for which Teletext is known to mobile users in the UK. ”

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----Notes to editors----

This press release in available in PDF, plain text and Word formats.

To view the promotion of the service visit terrestrial analogue television, Channel 4, Page 108

<a href="About" onclick="linkClick(this.href)" rel="nofollow">http://www.inspireyourlife.com">About inspireyourlife:</a>

http://www.inspireyourlife.com/about.html

<a href="inspireyourlife.comhttp://www.inspireyourlife.com">inspireyourlife.com</a>; is an exciting new SMS text messaging service is a lifestyle text messaging service that delivers encouragement, advice and support, catering for various aspects of your life. The service seeks to motivate and inspire people by delivering inspiring quotes and messages that can help boost confidence, self esteem and develop / maintain a positive mental attitude; making it easier to deal with the challenges of every day life. The text messages are a compilation of motivational quotes / statements from renowned individuals such as Mother Teresa, Confucius and Aristotle; as well as authors and life style professionals such as life coaches.

<a href="About" onclick="linkClick(this.href)" rel="nofollow">http://www.saycon.com">About SAYCON Ltd:</a>

http://www.saycon.com

Headquartered in Harley Street, London, <a href="SAYCON" onclick="linkClick(this.href)" rel="nofollow">http://www.saycon.com">SAYCON Ltd</a> is the Consulting Arm of <a href="inspireyourlifehttp://www.inspireyourlife.com">inspireyourlife</a>;. Saycon is one of the leading Mobile Concept Developers and Content Syndication Consultancy Firms. As part of its unique positioning, <a href="SAYCONhttp://www.saycon.com">SAYCON</a>; has the ability to bring together the key players in the mobile business value chain to provide a complete solution. This gives <a href="SAYCONhttp://www.saycon.com">SAYCON</a>; a level of independence to concentrate on mobile concept development and business development for content providers.

<a href="About" onclick="linkClick(this.href)" rel="nofollow">http://www.teletext.co.uk">About Teletext Ltd.</a>

http://www.teletext.co.uk

<a href="Teletext" onclick="linkClick(this.href)" rel="nofollow">http://www.teletext.co.uk">Teletext Limited</a> provides the national teletext services on ITV1, Channel Four and five, the Teletext Web sites teletext.co.uk (http://www.telextext.co.uk) and teletextholidays.co.uk http://www.teletextholidays.co.uk), the new enhanced Digital Teletext services and mobile Teletext services.

<a href="Teletexthttp://www.teletext.co.uk">Teletext</a>; information is also available on mobile telephones through SMS. At present, <a href="Teletexthttp://www.teletext.co.uk">Teletext</a>; SMS is available to Vodafone, Orange and O2 customers.

As of the 1 March 2003, <a href="Teletexthttp://www.teletext.co.uk">Teletext</a>; has over 65,000 registered users.

The Digital Teletext services are available on satellite (Sky), terrestrial (Freeview) and cable television (ntl and Telewest). Information pages feature full colour pictures and web style graphics, which are easy to access & control.

<a href="Teletexthttp://www.teletext.co.uk">Teletext</a>; operates the commercial text services on ITV1, Channel 4 and five. The weekly viewing figure of 21.3 million represents 47.3% of all adults in the UK.

<a href="About" onclick="linkClick(this.href)" rel="nofollow">http://www.eagleeyetechnology.com">About Eagle Eye Technology:</a>

http://www.eagleeyetechnology.com

<a href="Eagle" onclick="linkClick(this.href)" rel="nofollow">http://www.eagleeyetechnology.com">Eagle Eye Technology</a> supply 'Creative Thinking for Mobile Technologies'. The company was established to make it easier for public and private organisations to interact with their customers through the use of mobile technologies. <a href="Eagle" onclick="linkClick(this.href)" rel="nofollow">http://www.eagleeyetechnology.com">Eagle Eye Technology</a> also supply a Content Delivery Platform that enables businesses and content providers to send timely and accurate information to large numbers of specific individuals through any pre-defined electronic messaging medium such as SMS. The company has a mixture of technical and management backgrounds allowing them to interact with individuals at any technical or business level.

----Contact----

a href="inspireyourlife.com:http://www.inspireyourlife.com">inspireyourlife.com:</a>;

Email: <a href="mailto:inspireyourlife@elementalpr.co.uk">mailto:inspireyourlife@elementalpr.co.uk</a>, Website: <a href="inspireyourlifehttp://www.inspireyourlife.com">inspireyourlife</a>; http://www.inspireyourlife.com,

Telephone: 020 7016 2617, Fax: 020 7637 0419

Address: 29 Harley Street, London, W1G 9QR

<a href="SAYCON" onclick="linkClick(this.href)" rel="nofollow">http://www.saycon.com">SAYCON Ltd:</a>

Email: <a href="mailto:saycon@elementalpr.co.uk">mailto:saycon@elementalpr.co.uk</a>, Website: <a href="SAYCONhttp://www.saycon.com">SAYCON</a>; http://www.saycon.com,

Telephone: 020 7016 2617, Fax: 020 7637 0419

Address: 29 Harley Street, London, W1G 9QR

<a href="Elemental" onclick="linkClick(this.href)" rel="nofollow">http://www.elementalpr.co.uk">Elemental PR:</a>

Tim Gibbon, Account Director, Elemental PR,

Email: <a href="mailto:inspireyourlife@elementalpr.co.uk">mailto:inspireyourlife@elementalpr.co.uk</a>, Direct Telephone: +44 (0)20 8586 5767,

Mobile: +44 (0)7930 375663, Fax: +44 (0)870 1308135, Website: <a href="Elemental" onclick="linkClick(this.href)" rel="nofollow">http://www.elementalpr.co.uk">Elemental PR</a> http://www.elementalpr.co.uk

Address: 7 Goodge Place, London, W1T 4SF, UK

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Tim Gibbon