ICOGNITO RAISES $3.1 MILLION TO EXPAND ITS NEXT GENERATION CONTENT FILTERING SOLUTIONS GLOBALLY AND RECRUITS VETERAN EXECUTIVE ISABEL MAXWELL AS CEO.

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iCognito raises $3.1 million, in a round led by Bumberg Capital, to expand its operations and enhance r&d of its next generation dynamic internet content filtering solutions.

Company will use funds to expand sales and marketing activities in the U.S. and Europe as well as to enhance R&D operations.

SAN FRANCISCO, CA and PETAH TIKVA, ISRAEL – September 15, 2003 -

iCognito, a leading Internet content filtering provider that sells its unique Artificial Content Recognition (ACR) solutions in the Enterprise, Education and ISP markets, announced today that the company has completed a round of new financing led by Blumberg Capital and including Garage Technology Ventures and a strategic investment from Hitachi Ltd.’s Corporate Venture Capital (CVC) unit.

"iCognito’s next generation dynamic content filtering solutions clearly trump existing database products", said Bruce Taragin, Partner at Blumberg Capital. "iCognito’s PureSight ™ product line is much easier to maintain, delivering lower Total Cost of Ownership (TCO) with greater accuracy than existing solutions. In addition, we are pleased that Isabel Maxwell has joined as CEO, bringing her knowledge and successful experience building enterprise software companies.”

iCognito's PureSight™ products dynamically classify the ever-changing Internet in real-time, enabling corporations to quickly increase employee productivity and schools and parents to easily define and manage Internet access policies. PureSight is available as packaged software or integrated with leading networking and security appliances through partners and resellers worldwide. Key partnerships include: France Telecom, Hitachi, IBM, Intel, and Sun Microsystems. Leading ISPs in Europe and North America also provide PureSight as a “parental control” feature including: iVillage Access in the U.S., 1 & 1 in Germany, and France Telecom and IONET in France.

SC Magazine has awarded Puresight its highest honor, calling it an “amazing product . . .With intelligent content filtering and sophisticated bandwidth management . . . ,” The editors gave Puresight top scores for ease of use, performance, documentation, support and value for money, earning it the coveted “Best Buy” rating in March 2003.

"iCognito's new investors bring valuable support and contacts to the company, and I appreciate their vote of confidence in me to help take iCognito to the next level" said Isabel Maxwell, CEO of iCognito. "The secure content management market is proven and growing rapidly worldwide, and I believe iCognito is now well positioned to compete hard and win."

For more information on iCognito and its solutions, please visit http://www.icognito.com

About Blumberg Capital

Blumberg Capital is a classic, early-stage venture capital firm in Silicon Valley investing in enterprise software and security infrastructure companies. Blumberg Capital invests in entrepreneurs with original ideas that are founded on deep technology expertise that enhance enterprise productivity. Blumberg Capital is an active investor and strives to create long-term value through its investments.

About Garage Technology Ventures

Garage Technology Ventures, formerly Garage.com, is a venture capital investment bank that provides private placement and advisory services for high technology companies and investors. Garage Technology Ventures serves companies in the telecommunications, semiconductors, infrastructure, software, and wireless sectors that seek to raise between $2 million and $15 million in a first or second institutional financing round. Headquartered in Silicon Valley, Garage Technology Ventures maintains corporate offices in Boston, MA and Herzelia, Israel. In the Southeast, Garage works in alliance with Lanta Technology Group, LLC of Atlanta, GA, and has representatives in other locations, including Seattle, WA, Southern California, and Austin, TX.

About Hitachi

Hitachi, Ltd. (NYSE: HIT), headquartered in Tokyo, Japan, is a leading global electronics company, with approximately 340,000 employees worldwide. Fiscal 2002 (ended March 31, 2003) consolidated sales totaled 8,191.7 billion yen ($68.3 billion). The company offers a wide range of systems, products and services in market sectors, including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services.

About iCognito

iCognito, Inc. is a leading provider of advanced Internet filtering management solutions for the Enterprise, Education and ISP markets, enabling a more productive and safer Internet experience.

iCognito minimizes the total cost of ownership for its customers by eliminating the need for costly database subscription fees. The Company’s flagship family of products, PureSight™, features proprietary technology, Advanced Content Recognition (ACR™), that dynamically analyzes and classifies Internet content in real-time to ensure complete coverage of the constantly changing Internet environment. PureSight is available as packaged software or integrated with leading networking and security appliances through partners and resellers worldwide. Key partnerships include: Hitachi, IBM, Intel, Sun Microsystems, and leading ISPs in Europe and North America including, France Telecom , iVillage Access and 1&1.

For more information about iCognito, please visit http://www.icognito.com
or e-mail info@icognito.com.

iCognito and iCognito Technologies and the iCognito logo are registered trademarks of iCognito Inc. iCognito, PureSight and ACR are trademarks of iCognito Inc. All other trademarks are the property of their respective owners.

U.S. Contact: Ze’ev Rozov, email: zeev.r@icognito.com, tel: +1/415 271-5520

International Contact: Sheryl Sitman, email: sheryl.s@icognito.com, tel: +972/ (0)3 921-9838

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Sheryl Sitman