President George W Bush recognises the power of the Unsticker

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After recent reports that President Bush referred to his national security adviser as his 'Unsticker', it's time to reveal the original Unsticker - a popular and powerful problem solving tool created by Peter Freeth as part of the Change Magic toolkit.

Peter Freeth, Director of Communications In Action, created Change Magic as the antidote to corporate change management. "Companies are just getting sick of constant change", he says, "yet what they fail to realise is that the people in the organisation are constantly changing anyway - solving their own problems, making improvements and adapting to a changing environment. Change Magic simply recognises and harnesses an organisation's natural momentum for change and directs it in a consistent way."

Change Magic introduces some innovative tools that can help solve many different kinds of problem - from personal problems right up to complex corporate and organisational problems. The Unsticker is one interactive tool that literally gets your brain moving when you're stuck. The Brain Fairies are another unique problem solving tool that can help you to cast aside problems that are just taking up space in your mind unnecessarily.

Many users have reported visiting the website with a really difficult problem and after just a few minutes of using the Unsticker, have found that they couldn't even remember what the problem was.

Peter Freeth says he was surprised to receive an email from an architect in Missouri, USA, entitled "President Bush likes the Unsticker". "When I looked at the news reports, I realised he wasn't talking about the Change Magic Unsticker, but it's still nice to get all the attention that this has generated."

You can visit Change Magic and try out these tools for yourself at the Change Magic website ( The Change Magic book will be available soon to accompany the existing problem solving handbook, Six Questions, which is published by Communications In Action.

Communications In Action is a learning consultancy that unlocks potential in business with advanced coaching and training.

Change Magic is a complete change engineering and organisational problem solving toolkit.


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Peter Freeth
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