(PRWEB) November 7, 2003
EinsteinÂs Brain in Jar Aint What it Used to Be.
San Diego, CA, November 7, 2003 -- As Albert EinsteinÂs brain sits in a jar of formaldehyde somewhere, waiting for science to come to some profound conclusion, John Assaraf, author of ÂThe Street KidÂs Guide to Having it AllÂ announces his latest findings on brain research and its impact on the entrepreneur. ÂIt wasnÂt EinsteinÂs brain that did such amazing things, it was his mind! Most people starting a business fail to realize their greatest asset is their mind not their products.Â Assaraf is voracious reader of scientific journals, books, and clinical studies that help him understand why some people can perform at optimal levels and others barely survive. He has earned a reputation as one of the worldÂs leading optimal performance experts from years of research and real-life testing. His passion for understanding the mindÂs unlimited abilities drove him to write his New York Times best selling book as a vehicle to help others discover higher levels of business and personal performance.
Through his research and experience, entrepreneurs will come to understand:
What you donÂt know about your brain that WILL hurt you
How to increase sales by reconditioning your mind
How to rebuild brain cells for breaking or making habits
Why changing behaviors will backfire
Why intelligence is NOT a factor in business success
How to use Cybernetic Conditioning Methods (CCM) to achieve any goal
How to utilize Seven Power Factors for business success
AssarafÂs approach is decidedly different from the personal development or business coaching material on the market. He believes the true power center of business success is the non-conscious mind and all we have to do is learn how to use it. John Assaraf has survived serious illness, car accidents, and the ups and downs of everyday life, yet he has built several multimillion-dollar enterprises and a very pleasant lifestyle.
His reputation as ÂThe Street KidÂ comes from his humble beginnings playing on the streets of Tel Aviv and causing trouble on the streets of Montreal. Through this, heÂs learned that to thrive, one must use the spiritual, intellectual, and physical assets available to all of us. ItÂs been this scrappy ÂStreet KidÂ attitude that has helped him achieve dramatic success in his business and personal life.