CAN SPAM Legislation prompts new session at eMarketing Conference.

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In response to new federal legislation the eMarketing Association has added a new session to it's annual Conference the Power of eMarketing on March 9th and 10th. Membership is not required to attend.

The eMarketing Association (eMA) today announced the addition of a special session on the new CAN SPAM law at it's annual conference. The law which took effect on January 1, requires marketers to include physical addresses in certain commercial email, a method to opt out, a relevant subject line and other mandatory information. Jail time is provided within the new legislation for certain violations.

This critical session is of significant importance to anyone who is conducting marketing on the Internet. Membership in the eMA is not required to attend the conference. Conference sponsors and speakers include Yahoo!, Microsoft, SilverPOP,, and others.

The Third Annual Power of eMarketing Conference focuses on relevant interactive sessions led by high level business and marketing leaders. Produced by the worlds largest and most influential association of eMarketers, this conference provides an environment for the advanced development of Internet marketing efforts.

The conference will be held in San Francisco on March 9th and 10th starting at 8 AM both days. Registration is available at the eMarketing Association website at .

The eMarketing Association (eMA) is the worlds largest international association of emarketing professionals. Members include governments,

companies, professionals and students involved with the emarketing arena. The eMA provides marketing resources, services, research,

certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related

to eCommerce, multi-channel marketing and legislative issues. The eMA has members in over 40 countries around the world,and sponsors or manages over 30 events a year.


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Robert Fleming