“Business & Beyond” to feature La Salsa franchises

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La Salsa created the concept of serving fresh Mexican food in a quick, casual environment in 1979. Today, La Salsa continues to serve fresh, quality Mexican food featuring classic to contemporary recipes influenced by the diverse, rich flavors of Mexico.

Platinum Television Group is pleased to announce the selection of La Salsa Fresh Mexican Grill®, a subsidiary of CKE Restaurants, Inc. (NYSE: CKR), for a special consumer segment, “3- Part Series on Franchising,” on its new national television series, Business & Beyond.

La Salsa created the concept of serving fresh Mexican food in a quick, casual environment in 1979. Today, La Salsa continues to serve fresh, quality Mexican food featuring classic to contemporary recipes influenced by the diverse, rich flavors of Mexico.

The popular Mexican restaurant chain utilizes an open-display kitchen, allowing guests to customize their orders and view their food while it’s being prepared. The restaurant features a signature salsa bar, the largest in its category, with seven varieties of fresh salsas made daily, ranging from mild mango to fiery habanero. Well-known menu items include the Three-Pepper Fajita burrito stuffed with grilled chicken or marinated steak, fire-roasted red and green bell peppers, poblano peppers, onions, garlic, rice, cheese, avocado and roasted-tomato salsa; award-winning Baja-style fish tacos filled with grilled Mahi Mahi, cabbage, cheese, tangy Baja sauce and a squeeze of lime; and the Los Cabos shrimp burrito featuring grilled shrimp, Sonora sauce, fire-roasted fajita veggies, rice, cheese, cabbage, crema and avocado.

La Salsa Fresh Mexican Grill is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. With more than 100 locations, La Salsa restaurants may be found throughout California, Nevada, Arizona, Ohio, Indiana, Colorado, Texas, Connecticut and Florida.

For franchise opportunities or information on La Salsa, visit http://www.lasalsa.com.

Business & Beyond will educate viewers about the quick, casual market segment and Mexican food, and preview the franchise system with visuals of the concept. The segment will feature interviews with some franchisees and a company representative.

For more information, please call 1-800-LA SALSA or visit http://www.lasalsa.com.

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Sandi Newmark