Warren, RI (PRWEB) August 12, 2004
In conjunction with the launch of its new Search Marketing Metrics Guide, MarketingSherpa has released results from an exclusive survey conducted July 2004. 3,007 marketers actively using paid search ads such as Google AdWords and Overture, and/or search engine optimization, revealed real-life data. A summary of results is available for free at: http://www.marketingsherpa.com/sample.cfm?contentID=2780 or by calling toll-free (877) 895-1717.
Key data points revealed include:
- Search engine optimization raises search traffic to the average Web site by 73% within six months of implementation.
- Specialist agencies who conduct search campaigns on behalf of clients get higher clicks and better conversions than do-it-yourself campaigns marketers conduct in-house.
- The use of specialized landing pages for paid search campaigns has dropped by nearly 20 points in the past 15 months due to an influx of search marketing newbies who don't realize the profound affect landing pages have on conversion rates.
More specific data on these three points, and additional results are available free at: http://www.marketingsherpa.com/sample.cfm?contentID=2780
Every week MarketingSherpa's award-winning newsletters are read by more than 173,000 marketing professionals and the agencies that serve them. Free subscriptions are available at http://www.marketingsherpa.com
The Company publishes a range of reasonably-priced reports including the Search Marketing Metrics Guide, Buyer's Guide to Search Engine Optimization, and the Email Marketing Metrics Guide. More information available at http://www.sherpastore.com or call (877) 895-1717
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