DENVER, CO (PRWEB) August 23, 2004
Public Relations people donÂt rate particularly high on the list of occupations that inspire public trust, but author Anna FijewskiÂs new book is out to change that. Her book, "PR Without BS: The Practical Handbook of Ethical Public Relations", is aimed at communications professionals of all levels, showing them how to grab media coverage for their companies and clients while maintaining a clear conscience.
Since the advent of the Sarbanes-Oxley Act of 2002 and other legislation inspired by high-profile business scandals, corporate communications professionals have become increasingly responsible for the operations, content, and timeliness of their organizationsÂ public communications. They are responsible too for how these communications influence and drive public perception and affect company and shareholder value.
"PR Without BS: The Practical Handbook of Ethical Public Relations" is a guide for communications pros, steering them through the challenge of achieving consistent, positive media coverage for their organizations, all the while following ethics-based best practices. Designed as a highly effective and easy-to-read reference manual, it includes more than 30 checklists, worksheets, and sample documents. Readers can quickly and effectively put its advice to work and gain impressive and measurable results.
ÂEveryone has to reflect the beliefs and practices of an ethical corporation, especially the people who are in charge of the corporationÂs external communications,Â Fijewski says. ÂFor instance, Sarbanes-Oxley requires that companies disclose financially significant and material events Âon a rapid and current basis.Â Public relations and corporate communications professionals and their practices will be the means by which companies satisfy all disclosure requirements and meet their legal and fiduciary responsibilities.Â
Author Anna Fijewski is the founder of Fijewski Marcom Services LLC, a public relations and marketing communications firm. An international PR professional for two decades, Fijewski has held executive and senior manager positions with several global companies. Her experience in maintaining ethical communications in the face of tough challenges from corporate superiors led her to write this book. As part of her corporate PR work, Fijewski has developed and managed strategic and tactical programs and messages that have helped companies build solid, positive images.
To learn more about "PR Without BS: The Practical Handbook of Ethical Public Relations", or Fijewski Marketing Services, visit http://www.fijewski.com .
"PR Without BS: The Practical Handbook of Ethical Public Relations", by Anna Fijewski. Published by Fijewski Marketing Services LLC, 2004. 6 by 9 inches, paperback, 224 pages, $21.95. ISBN # 0-9746165-0-8. Available exclusively through Amazon.com .
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