Marketworks Extends its e-Commerce Platform to Major Shopping Comparison Sites

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Marketworks customers can automatically provide product data feeds to quickly access tens of millions of qualified buyers.

Leading e-commerce solutions provider Marketworks announces the launch of Channel Feeds, a feature that allows its more than 4,000 customers to automatically feed product information to major shopping comparison sites including, Froogle, Yahoo! Shopping, and Kelkoo (in the UK). This new feature integrates with Marketworks’ inventory and sales automation solution.

Marketworks customers are typically high volume sellers on eBay who also sell via standalone websites. As the first and largest Certified Solutions Provider for eBay, Marketworks provides a comprehensive e-commerce solution to allow customers to manage and automate core processes such as inventory management, check out, order management, and customer communications. Advertising on shopping comparison sites is a natural extension of the business, allowing customers to drive more traffic to their listings on eBay, or to their own websites.

“Marketworks’ Channel Feeds provide my website with instant reach of some of the world’s largest shopping sites,” according to Marketworks customer Adam Hersh (of Adam Hersh Auctions). “I found it easy to set up, as it integrates with Marketworks’ inventory management system. I drive significant traffic on a daily basis with Channel Feeds.”

Marketworks customers pay no incremental fee to use Marketworks’ Channel Feed functionality. Customers instead pay shopping comparison sites the per-click costs for the resulting traffic.

“Channel Feeds allows us to address a significant need amongst our customers to sell on multiple online channels,” says Paul Lundy, Marketworks’ Chief Marketing Officer. “Marketworks is the perfect solution for a merchant to centrally manage inventory, yet market on multiple marketplaces and shopping sites.”

About Marketworks:

Marketworks is the leading provider of sales automation software and marketing services for multi-channel online selling. As eBay’s largest Certified Solution Provider, and with an international presence in six countries, Marketworks is committed to driving customers’ sales and profits by eliminating operational, channel and geographic barriers associated with selling online.

For further information on the Atlanta-based company, please go to

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Paul Lundy