Las Vegas, NV (PRWEB) January 13, 2005
Catalyst House managing director, Lynnea M. Bylund, announced today that her company's AD|MAX Media unit has secured a $10 million combined media-based credit facility from the dual sources of Springboard Capital Corporation and Millennium Capital Quest Corp. Additionally, the company has been granted sales agency rights to an additional $40+ million in deeply discounted major media running the gamut of newspaper, TV, radio, and Web.
ÂThese transactions strategically position AD|MAX for both the completion of a $1 million private debenture funding placement anticipated for the provision of working and development capital and the continued ongoing sales of media products. The creative use of media in both transactions underscores the Company's unique and growing involvement in the combined media and barter industries. The $10 million bond facility enhances the AD|MAX balance sheet and the media credits fortify our inventory of merchant media products and solutions,Â states Ms. Bylund.
This announcement comes on the heels of news last month that Catalyst House had formed a strategic partnership with XRAYMEDIA, Inc. (OTCBB:XRYM) in anticipation of the then pending closure of the subject media assets. ÂOur partnership with Catalyst House is aimed to merge the advertising resources of both companies while utilizing XRAYMEDIA's live negotiating systems technology as the main conduit of our agreement,Â states XRAYMEDIA President and CEO Raymond C. Dabney.
ÂXRAYMEDIA's Live Media Marketplace will provide a virtual marketing arm of AD|MAX, enhancing the scope and volume of media inventory made available to AD|MAX associates and clientÃ¨le,Â adds Mr. Dabney.
Primarily benefiting Southern California and Southern Nevada merchants, initially, by increasing customer flow, the AD|MAX proven 'unified-media' approach combines quality exposure elements of both a local and worldwide Internet portal presence, along with local cable and radio spots, residential direct mailings, and barter-exchange commerce and economics. Strategic partners and media providers to AD|MAX also include U.S. Menu Guide, Cox Cable, MoneyMailers, JustOC.com, LasVegas.Net, Bartercard, Yellowpages.com, RaveReview.biz, and the Tribune Media Group.
ÂBeyond the Southern California and Southern Nevada markets, AD|MAX anticipates a franchise system roll-out later this year, commencing with Seattle, South Florida, New York City, Phoenix, and Atlanta, adds Ms. Bylund.
XRAYMEDIA (OTCBB:XRYM) is revolutionizing the media industry by providing the general business community and media professionals with a centralized community for media services and live negotiations. XRAYMEDIA's Media Super Portal and flagship media technology, Live Media Marketplace (LMM v5.1), is designed to provide the general business community the necessary reach to find outstanding advertising opportunities in North America and Internationally. Live Media Marketplace dynamically streams all media inventory for users to choose from and then use its cutting-edge Live Negotiating Technology to commence multiple simultaneous negotiations in real-time over the Internet in a private secure environment. XRAYMEDIA's LMM v5.1 empowers its users with the ability to place media buy or sell orders, choose from media matches, and initiate multiple negotiations simultaneously, in real-time.
Springboard Capital Corporation is a Santa Ana based investment and venture development firm with an exclusive portfolio of unique Âfirst-moverÂ advantaged client companies. Springboard also provides financial planning, tax advantaged investments, and capital management and trading services for select accredited investors, and its real estate division has developed several notable high-caliber projects throughout the U.S.
Catalyst House, Inc., is a Las Vegas based international strategic-teaming consultant and Springboard Capital Corp. affiliate/founder - services that Catalyst House arranges for its clients include broker-dealer and capital formation introductions, business opportunities, buyer and distributor relations, introduction of prospective strategic partners and affiliates, and debt, equity, and hybrid business finance. Since its inception in the late 20th century, Catalyst House associates have assisted in the provision of over $35 million in debt and equity to emerging technology and sustainable enterprise businesses.