The Size of Your Network Does Matter

Share Article

Research From Top Firm Shows Bigger is Better

The average businessperson could probably guess that a bigger personal network would tend to increase their number of referrals received. Now hard data from the world’s largest network referral company shows just how much someone can benefit from building a bigger Rolodex.

According to Dr. Ivan Misner, CEO of the world’s largest networking firm, BNI (Business Network International), larger networks produce overwhelmingly better results.

“With the help of some of our chapter heads who studied the issue,” Misner says, “BNI now has proof. We call it the rule of 20. We consistently found that our individual chapters that had a membership of 20 or more had, on average, three times the number of referrals as groups with less than 20. It may sound simple enough, but what it points to is an exponential effect in adding new members to any existing network.”

BNI, which has over 3,600 chapters around the globe, reported over two million separate referrals made in the last year, producing an estimated billion dollars (US) worth of business.

“What the data gives us,” Misner says, “is the numerical impetus to always keep adding to your referral network. It tells us that adding members to a network is always the most powerful way to increase referrals. So get out there.”

BNI ( is a referral networking organization, which at last count had over 3,600 individual chapters in 22 countries worldwide. BNI’s Founder & CEO, Dr. Ivan Misner is the author of several book’s including the NY Times best-seller, Masters of Networking, ( and the recently released #1 best-seller, Masters of Success (


Michael Drew



Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Drew
Visit website