Fuji Novel Batteries “Reverse Current Prevention” Protects Devices From Harm / The Only Alkaline Batteries to Offer this Superior Equipment Protection Feature

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Fuji Novel Batteries, one of the largest manufacturers of batteries for portable electronics and digital cameras worldwide, is pleased to offer a specially engineered “reverse current protection” feature in its Fuji Novel D-Size and C-Size alkaline batteries. This feature actually blocks the completion of negative-to-negative current in batteries that are connected in series, thereby virtually eliminating potential damage and premature discharge from reverse current in incorrectly installed batteries.

To prevent the possibility of two negative terminals from touching each other if they are improperly inserted, Fuji Novel LR20 (D-size) and LR14 (C-size) alkaline batteries have specially-designed resin protrusions on their negative face to ensure that negative-to-negative contact is incomplete, and therefore no current conduction can occur. This feature prevents both the inadvertent and the deliberate installation of batteries where both negative terminals can touch, which, at worst, can send a potentially harmful surge into the device.

“We are very pleased to once again lead the industry by providing this reverse current protection in our C and D-Size Alkaline batteries – the batteries most likely to be connected in series, and therefore, in greatest need of protection,” noted Russ Bongiorno, Vice President of Marketing at Fuji Novel Batteries. “Fuji Novel has been an innovator and a pioneer in the battery marketplace for decades. The reverse current protection innovation is just another example of the forward thinking that we bring to the industry.”

All Fuji Novel Alkaline batteries offer superior performance characteristics. Today's portable consumer electronic products like digital cameras and MP3 players are more sophisticated and require more power. As today's high-tech handheld electronics incorporate higher-speed digital processing, their hunger for battery power grows dramatically. Therefore the demands on portable power sources, especially Alkaline batteries, are skyrocketing.

State-of-the-art techniques and materials enable Fuji Novel to produce batteries of the highest quality and longest life to meet the needs of today’s consumer electronic devices. Through the use of an innovative technology that incorporates an advanced cathode material with more electrolytes in its Alkaline batteries, Fuji Novel ushered in a new era of high performance portable power. In fact, recent independent tests conducted by the ACTS Testing Laboratory, showed that Fuji Novel AA batteries outlasted recognized battery brands.

Fuji Novel meets the highest manufacturing standards, ensuring superior product performance worldwide. All Fuji Novel batteries undergo rigorous quality control tests that ensure exceptional operation and superior consistency, providing outstanding value for consumers every hour of every day in a myriad of portable power uses all over the world.

For over 50 years, Fuji Novel Batteries has been recognized as a market leader and innovator in the hyper-competitive battery industry. Fuji Novel pioneered the launch of Carbon Zinc battery technology in 1950, and was first to develop and market a line of Manganese batteries, launching the product line in 1969. An environmentally-conscious company, Fuji Novel was the first battery manufacturer to produce 100% Mercury Free Formula and Cadmium-free batteries. Fuji Novel manufacturers and markets batteries under its own internationally-recognized brand, and is the leading manufacturer of private-label batteries worldwide.

For more information about Fuji Novel Batteries, visit their Website at http://www.fujinovelbatteries.com, or in North America, call toll free at 800-224-3854.

Media Contact:

John Lonsdorf

R&J Public Relations, LLC

(973) 331-1070


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