(PRWEB) February 3, 2005
Casual mobile handset users continue to be the key to success in the mobile games market, according to the mobile games publisher, Mr.Goodliving.
The company, which saw itÂs mobile version of the quiz game Trivial PursuitÂ Mobile Edition reach number two in the official UK mobile games chart in November 2004*, has witnessed downloads soar for games which are not aimed at the traditional console gamer.
ÂThe mobile games market has often been treated simply as another games platform,Â says Juha Ruskola, CEO, Mr.Goodliving. ÂHowever, all evidence indicates that this is not the case, and merely reproducing established videogame genres will not bring new gamers into the market.Â
In the mobile games sector, Mr.Goodliving has established a reputation of a high-quality developer and publisher. The company has created a number of successful titles, including the best-selling Playman SportsÂ series. Trivial PursuitÂ Mobile Edition was the companyÂs first licensed title, and according to Ruskola, the decision to develop a branded game was considered carefully:
ÂThe mobile games sector has seen hundredsÂif not thousandsÂof licensed games released in the past 18 months, and not all of them have offered a good gaming experience and value for money. Trivial PursuitÂ has universal appeal that goes far beyond the videogames sector. ItÂs simple, accessible, and it works extremely well on even the most limited mobile phone handsets. WeÂre pleased to bring the game to a new audience, and naturally, weÂre excited about its sales performance to date all across Europe,Â says Ruskola.
Availability is also a key factor. Mr.Goodliving supports over 120 different mobile phone handsets and more than 20 languages to ensure that the game can be played and enjoyed by the widest possible audience. The game is available from all leading mobile network operators and portals, print publications and retail channels throughout Europe.
ÂThere are hundreds of millions of phone owners who are all potential players,Â Ruskola concludes. ÂIf they canÂt play your game on their handset or in their own language, then theyÂre not going to play your game. This applies especially to a global, multi-local brand like Trivial PursuitÂ.Â
Mr.Goodliving is planning to release a number of special editions of Trivial PursuitÂ Mobile Edition. The first one, Trivial PursuitÂ Football Edition, was released in January 2005, and can be found on all major mobile carriers.
Mr. GoodlivingÂ develops and publishes games for mobile phones. The company has created some of the most exceptional, high-quality games available in the world today. Mr.Goodliving focuses on creating innovative and well-positioned original titles and franchises for mobile phones. The companyÂs products include the hugely popular Playman SportsÂ series, and Trivial PursuitÂ, the most popular trivia game in the world.
Mr.GoodlivingÂs games support a record-breaking range of over 120 handsets and 20 different languages. This is achieved with MRG EMERGE, the companyÂs production environment. Distribution partners include organizations such as Vodafone Global Content Services, MMO2 group, Telefonica, H3G, T-Mobile International and Orange Group.
- The Mobile Games Java Download Chart is a copyright of ELSPA. It is compiled from information supplied by H3G, O2, Orange,T-Mobile and Vodafone.
Andreas von Koskull
Chief Marketing and Sales Officer
Tel. +358 9 751 75540
Tel. +44 (0) 7747 792247
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