(PRWEB) February 19, 2005
Like the first book, Dan's follow-up focuses on logos for small businesses, with tips and theory on logo design, development, color usage and layout. It also goes into detail about the distinguishing characteristics of small business logo design, and how they differ from corporate logo design.
Over 4,000 copies of the first book have sold to date. Be among the first to get your hands on book 2! This full color book is available for purchase through our website for $25 plus $3.95 shipping.
In Logo Design for Small Business 2 veteran graphic designer Dan Antonelli takes a closer look at the gratifying work of creating powerful, creative logo designs for the small businesses that are the mainstay of our economy. Dan shares his approach to this work, and delivers a look at the thinking behind over 175 hard-working logos designed by himself and by several other outstanding designers, including Mike Erikson, Jeff Fisher and Rich Dombey.
Here are some of the issues you'll explore:
- Why designing a logo primarily for print usage may hurt your client
- Why corporate logos may rely on safe typography and a simple graphic, yet many small businesses may be better served by a more colorful design that uses trendy typography and graphics with impact
- How your logo design can make a small business look bigger-or like a franchise
- How to educate your small business clients about the power of their logo
Like his first book, Logo Design for Small Business, this book is sure to become a resource for creative designers who want to better serve their small business clients. It helps designers become a marketing partner who helps the small business owner guide and grow their business.
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