Mokena, IL (PRWEB) February 23, 2005
Penn Media announces its entry into the rich media business by launching the video portal, EVTV1.com. EVTV1 streams hundreds of video clips ranging from George Carlin and Muhammad Ali, to music video clips from The Carpenters and The Super Bowl Shuffle.
Penn Media CEO, Jaffer Ali stated,
ÂWith broadband crossing the 50% penetration level this year, streaming becomes a seriously viable advertising platform. But EVTV1 is much more than a technological innovation, it is a portal whereby people can get great content broken up into several channels. In the end, content is what will determine success in the growing online streaming field.Â
If a sponsor has a 15 second advertisement to test, it will be scheduled to run in front of the video clips within the targeted content channels matched to the desired demographics. Penn Media then generates traffic to the specific clips utilizing its other media assets. Ali continued:
ÂOur extensive experience in the home video industry allows us to literally comb tough thousands of video titles and find the best content to fit in with our targeted channels. These video titles are then packaged into sixty and ninety second clips. Traffic is ÂpushedÂ to the clip from e-zines which share demographics with both the clip and the advertiserÂs message in front of the clip. This combination is truly how the Internet meets video.Â
EVTV1 solves the problem of waiting for qualified, targeted ÂsurfersÂ to show up and view its clips (and the ads in front of them). EVTV1 drives that traffic making it controlled and scaleable. Distribution becomes active and not passive. The viral nature of people sharing their favorite clips with friends becomes a boon and not a necessity.
About Penn Media
Penn Media is a media company that offers advertising solutions to marketers and advertisers. It does this by building relationships through content. It offers email solutions (Context PlusÂ through PennÂs e-zine network of publishers), streaming video commercials connected to quality content (PennÂs video portal at http://www.EVTV1.com) and performance-based, pay per click program through its proprietary Contextual SearchNetÂ.
For more information, contact
Mary Kolacki, Director of Corporate Communications
708-478-4500 ext. 109
Mary at PennMedia.com
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