Lunar Unveils Sleek Design in Consumer Electronics

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Lunar�s Designs Introduce Lifestyle Savvy to The SanDisk® Brand

On the forefront of thoughtful, innovative design, Lunar unveils their latest line of work with the SanDisk® Cruzer Flash “micro-skins,” the Sansa digital music player and the SDTM Plus flash memory card, ushering the brand into the lifestyle savvy market of consumer electronics.

“Lunar’s design philosophy and leadership is a key component of brand building,” say Max Yoshimoto, vice president of design at Lunar. “SanDisk® has always been well known for their leadership in technical innovation. The products we have designed for SanDisk® have moved them from ‘one of the numerous memory providers,’ to a brand that skillfully blends lifestyle and technology, one that people recognize and seek out.”

Lunar Design’s brand-building philosophy is evident with the recent line of products designed for SanDisk®. Lunar introduced color to the SanDisk® Cruzer Flash Memory portable drives. The drives are packaged with “micro-skins,” wearable, rubberized colored skins and cap, interchangeable for an expression of individual style. Initially, the skins will be available in clear and two colors. The two-piece covers slip on and off easily and also work on the SanDisk® Cruzer MP3 Companion, an optional digital music player that has a docking part for the Micro.

The SanDisk® Sansa™ e100, is a series of small, highly portable digital music players that use embedded flash memory and removable flash memory cards to store many hours of digital music. The new music players feature high-fidelity sound, a sophisticated yet easy-to-use song navigation and sorting system and a unique design that continues SanDisk’s tradition of distinctive styling.

The SanDisk® SD™ Plus flash memory card features USB connectivity built into an SD™ card format. Lunar’s design leverages the prevalence of both SD™ and USB standards in today’s consumer electronics. The innovative SD™ Plus flash memory card connects to both of these popular interfaces enabling consumers to easily transfer data between their portable devices and their PC’s without needing any special card reader or adapter.    

“Over the last 5 years, Lunar has helped SanDisk® seize an immense opportunity in the flash storage market. We have created products that move beyond mere function to deliver experiences that are personal and memorable,” stated Jeff Salazar, director of design at Lunar.

About Lunar Design Lunar Design creates what's next in successful design. The firm's clients come to Lunar to get serious about applying design value in business. With a portfolio of highly successful products that have generated tens of billions of dollars in sales, Lunar has been consistently among the top 5 award-winning industrial design firms for the last 10 years, according to Business Week magazine. Founded in 1984, Lunar provides full service product development and has offices in Palo Alto and San Francisco, CA. Lunar's current and past clients include Apple Computer, Cisco Systems, Google, Hewlett-Packard, Microsoft Corporation, Motorola, Philips, Oral-B, Palm, Pepsi and Sony.

Photography available upon request

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Amy Cunha
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