Hampshire UK (PRWEB) April 7, 2005
The rapid proliferation of text-based sports bulletins, videoclips of match highlights and streamed video of key events will see global revenues from mobile sports services more than double during 2005 to US$1.3 billion, according to a new report from Juniper Research.
But while Europe will continue to account for the bulk of revenues from such services in 2005  69% of the total  Asia and the US are both expected to experience a dramatic increase in service usage, with the US mobile sports market worth more than US$1 billion by 2009.
According to report author Dr Windsor Holden, ÂSports services  even news alerts  are a comparatively recent phenomenon in the US. However, operators are rapidly building up extensive portfolios of sports services: Verizon now offers content from Fox and, ESPN, Sprint from CBS, Sports Illustrated and MLB. As subscribers become more accustomed to using handsets for non-voice services, it seems likely sports content will be among the most popular  and lucrative  of US mobile entertainment services.Â
The report also covers the burgeoning market for mobile infotainment services, ranging from text-based interaction with TV shows such as Big Brother to MMS-based mobile soaps, a market expected to reach US$4.5 billion by 2009.
Other findings from the report include:
 There will be more than 210 million users of mobile sports services worldwide by 2009, including 120 million in Asia;
 North American share of global mobile sports revenues to rise from 1% in 2004 to 26% in 2009;
 More than 380 million mobile users, or 21% of the global subscriber base, are expected to use some form of mobile infotainment service in 2005
White papers and further details of the new study ÂMobile Sport & Infotainment (second edition)Â can be obtained at http://www.juniperresearch.com or from Michele Ince at:
michele.ince@juniperresearch.com,
Telephone +44(0)1256 345612.
Juniper Research provides analytical services to the global hi-tech communications sector, providing analyst reports, consultancy and industry surveys.
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