Touch a Button to Sound Your Voice - Self-Administered, Interactive Market Research Hits India

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New Delhi. Diatouch, Inc., a Phoenix-based survey software designer for touch technology based solutions and First Opinions (A division of I&D Research), a New Delhi market research firm, today announced their strategic alliance for the Indian market. From their offices in New Delhi, Mumbai and Bangalore, First Opinions will use the Diatouch’s touch screen based survey technology “Digivey™” to gather customer feedback at point-of-sale and point-of-care locations anywhere in India.

Diatouch and First Opinions have high expectations into their tie-up. Vijay Saradhi, First Opinions CEO comments: “Even for me as a market research veteran with 20 years experience, Diatouch’s fast and innovative survey solution is impressive. All the respondents have to do is to touch a button to sound their voice. The results are instantaneously available to us online and offline. Just imagine the advantage for a business to have actionable information available on-the-spot. Early trend recognition and instant availability of customer feedback will give our clients a tremendous competitive edge. Our first test projects and demonstrations confirmed a huge interest in this unique survey technology. We already ramped up our team by six and expect to grow to 70 heads within a year.”

“We are extremely pleased to see First Opinions use our technology to provide national and international organizations in India with fast and reliable market information” says Elisabeth Scherer, spokesperson for Diatouch. “Digivey™ is a feature-rich survey tool that ideally adapts to the demanding Indian market place and its diverse population. With First Opinions we have found an experienced and reliable local partner who understands its market and will be able to move forward quickly. We look forward to a long lasting and mutually beneficial partnership with First Opinions in India.”

First Opinions is India’s first next level information provider offering touch screen based information solutions that lets businesses and organizations understand their customers better and faster. First Opinions dedication for market information does not just stop at gathering information from customers - its advanced market research capabilities transform the information into market insights that lift a business on the top of the mind of its customers.

To learn more about First Opinions, please call Vijay Saradhi at 11-26960223/25. To learn more about Diatouch and its survey solutions visit or call 602-431-9443.

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Elisabeth Scherer