(PRWEB) April 15, 2005
Darrin Widick, president of Kansas City advertising agency Widick Marketing Inc., has completed GoogleÂs certification process and is now recognized by the Mountain View, Calif. web property (Nasdaq: GOOG) as a Qualified Google Advertising Professional.
Widick is among the initial group of 100 international recipients of this designation. The Google Advertising Professionals (GAP) program, launched in fourth-quarter 2004, is a resource for advertisers and third party marketers skilled at managing GoogleÂs AdWords cost-per-click program.
In a Feb. 1, 2005 webcast of GoogleÂs Q4 earnings release -- in which the company announced a triple-digit year-over-year percentage increase in sales -- Google co-founder Larry Page highlighted the certification program as one of three recent initiatives aimed at enhancing the firmÂs business relationships.
Widick says the GAP program does just that.
ÂWhile IÂve gained extensive knowledge through seminars and on-the-job training managing Google AdWords accounts over the past two years, the GAP curriculum has solidified and enhanced my skills,Â Widick says. ÂOur clients will benefit from the time, money and management efficiencies inherent in having a Qualified Google Advertising Professional managing their online advertising program.Â
One such client is Innovex Golf Company (http://www.innovexgolf.com), a golf club manufacturer based in Leawood, Kansas. President Kevin Downey says WidickÂs expertise has helped Innovex compete against formidable opponents.
ÂAs a start-up firm selling against the major players of the golf world, you need an edge,Â Downey says. ÂThis past year, we called on DarrinÂs online advertising expertise to help us cost-effectively introduce our company to a national and international marketplace. We could never compete with multi-million-dollar offline marketing budgets. But Darrin has helped us level the playing field online.
ÂWeÂve been able to create an understanding among the golfing community that weÂve got a pretty good golf club. We owe a lot of that success to DarrinÂs knowledge of online advertising, and the Google certification serves to validate our confidence in him.Â
Another firm which has benefited from WidickÂs AdWords skills is Kansas City-based Dobies Healthcare Group (http://www.dobies.com). Through a long-standing partnership with the healthcare marketing firm, Widick has provided online marketing services and has supported several Google AdWords campaigns that drove visibility for hospital clients of Dobies.
ÂOnline marketing is vitally important to our hospital and healthcare clients,Â says Carol Dobies. ÂHaving DarrinÂs expertise certified by Google lends credibility to our efforts and ensures that our clients have access to a knowledge base that is internationally recognized as being at the forefront of the industry.Â
To achieve the GAP designation, WidickÂs efforts included:
Â Managing multiple client advertising programs through an advanced AdWords account, known as My Client Center.
Â Gaining additional AdWords knowledge with comprehensive, web-based training and passing a 90-minute, 104- question online examination to demonstrate a firm grasp of the Google AdWords product.
Â Building and maintaining a total advertising spend exceeding minimum requirements.
Besides GoogleÂs recognition as a qualified, tested AdWords professional, the certification allows Widick to display the official Qualified GAP logo, serving as a universal symbol of skills and expertise in the online advertising community. Additional information about the AdWords program is available at https://adwords.google.com.
About Widick Marketing
Widick Marketing Inc. (http://www.widick.com) is a Kansas City-based advertising firm established in 1995. The company delivers traditional and online marketing communications solutions, including collateral materials, direct marketing, websites and email marketing campaigns. Darrin Widick, a project manager with 16 years of marketing communications experience, holds a Master of Business Administration from Rockhurst University and a BA in Speech Communication from the University of Missouri.
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