Fuji Novel Batteries Actively Seeks Additional Retail Partners in the Americas

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Fuji Novel Batteries, one of the largest manufacturers of batteries for portable electronics and digital cameras worldwide, announces a new emphasis on markets throughout the Americas, with an overall goal of significantly boosting its retail presence for the Fuji Novel line of high-performance line of Super Alkaline, Lithium Photo, Lithium Coin Cell and Button Cell, as well as Super Heavy Duty batteries. As a part of this effort, Fuji Novel is actively seeking new and additional retail partners to take on the Fuji Novel-branded line.

Fuji Novel Batteries, one of the largest manufacturers of batteries for portable electronics and digital cameras worldwide, announces a new emphasis on markets throughout the Americas, with an overall goal of significantly boosting its retail presence for the Fuji Novel line of high-performance line of Super Alkaline, Lithium Photo, Lithium Coin Cell and Button Cell, as well as Super Heavy Duty batteries. As a part of this effort, Fuji Novel is actively seeking new and additional retail partners to take on the Fuji Novel-branded line.

“Fuji Novel batteries are known throughout the world for their superior performance characteristics,” notes Russ Bongiorno, Vice President of Marketing at Fuji Novel Batteries. “Until recently our retail penetration in the United States and throughout the Americas has been somewhat limited. However, we are here at CES to begin to change that fact by introducing retailers to the benefits of stocking the Fuji Novel line.”

One of the benefits that Bongiorno plans to educate retailers about is the opportunity to make significantly higher profit margins versus the two nationally advertised battery brands. “Once retailers see that they can place Fuji Novel batteries either side-by-side, or within proximity of one of the leading national brands, and that a significant number customers will choose Fuji Novel, they are sure to stock a number of our SKUs,” said Bongiorno.

Bongiorno further explains, “As consumers’ brand loyalties migrate from product loyalty to destination loyalty, retailers large and small are commanding stronger and stronger customer loyalty. With this migration comes an increased consumer willingness to choose among several different brands – creating significant inroads for retailers who offer a choice in well-positioned name brands such as Fuji Novel – brands that can earn them additional profits.”

In addition to the opportunity to make additional profits and higher margins, Fuji Novel will also provide retailers who take on the line with a variety of merchandising opportunities and promotional incentives, including advertising and public relations money and support. “We have a reputation for tailoring just the right promotional incentives to suit the particular market segment in which the retailer operates,” notes Bongiorno.

Worldwide demand for the batteries that power so many of the devices that we seem to take for granted – from personal digital assistants to digital cameras to CD players – is seemingly endless. In fact, industry analysts put North American demand for disposable Alkaline batteries at almost $4 billion annually. As this hotly-contested category continues to heat up, retailers have a tremendous opportunity to choose suppliers that can help them to boost profits and build margins.

“In the highly competitive, device driven battery business, it makes sense for retailers to carry a second – or even a third – branded line, in addition to one of the national leaders, which can be a lower cost, higher margin alternative,” says Bongiorno.

All Fuji Novel Alkaline batteries offer superior performance characteristics. Today's portable consumer electronic products like digital cameras and MP3 players are more sophisticated and require more power. As today's high-tech handheld electronics incorporate higher-speed digital processing, their hunger for battery power grows dramatically. Therefore the demands on portable power sources, especially Alkaline batteries, are skyrocketing.

State-of-the-art techniques and materials enable Fuji Novel to produce batteries of the highest quality and longest life to meet the needs of today’s consumer electronic devices. Through the use of an innovative technology that incorporates an advanced cathode material with more electrolytes in its Alkaline batteries, Fuji Novel ushered in a new era of high performance portable power. In fact, recent independent tests conducted by the ACTS Testing Laboratory, showed that Fuji Novel AA batteries either matched or outlasted more recognized battery brands.

Fuji Novel meets the highest manufacturing standards, ensuring superior product performance worldwide. All Fuji Novel batteries undergo rigorous quality control tests that ensure exceptional operation and superior consistency, providing outstanding value for consumers every hour of every day in a myriad of portable power uses all over the world.

For over 50 years, Fuji Novel Batteries has been recognized as a market leader and innovator in the hyper-competitive battery industry. Fuji Novel pioneered the launch of Carbon Zinc battery technology in 1950, and was first to develop and market a line of Manganese batteries, launching the product line in 1969. An environmentally-conscious company, Fuji Novel was the first battery manufacturer to produce 100% Mercury Free Formula and Cadmium-free batteries. Fuji Novel manufacturers and markets batteries under its own internationally-recognized brand, and is the leading manufacturer of private-label batteries worldwide.

Fuji Novel batteries are available in a wide variety of SKUs, and include a full range of lithium, Alkaline and Super Heavy Duty dry cells.

For more information about Fuji Novel Batteries, visit their Website at http://www.fujinovelbatteries.com, or in North America, call toll free at 800-224-3854.

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John Lonsdorf
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