Hot New Tween Pop Music Sensation Savvy Taps Steven Style Group for Marketing Communications

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Talented Young Group Engages Top New York City Kid Marketing Communications Firm to Implement Publicity, Promotions, Advertising, Sponsorship and Performance Bookings On Road to Fame and Pop Music Stardom

The Steven Style Group, a full-service marketing communications agency with a specialization in kid, tween and teen products, productions and personalities, today announced that its Family Entertainment Division has been tapped by RTF Productions to provide a wide-array of marketing communications and performer booking services for the company’s rising new tween pop group Savvy.

The firm, which is widely recognized as a leading force in marketing to tweens has been selected to create and implement a deep-range of marketing communications and public relations activities and campaigns for the group and their new CD “Road to Fame,” as well as upcoming DVD and other entertainment products and productions. Charged with developing and executing a broad-based yet highly-targeted customized awareness program for this extremely talented and highly diverse group, the agency will employ its unique “signature” kid-friendly marketing communications strategy in support of the Savvy camp’s entertainment and pro-social goals.

The agency’s work on behalf of RTF Productions and Savvy will be emphatically pro-active, consumer-friendly and user-driven, and will include a creative array of marketing communications and public relations initiatives including: publicity, promotions, advertising, sponsorship and performance bookings intended to generate national visibility for the group and its entertainment offerings as well as promote overall awareness of the SAVVY brand.

“We are thrilled to welcome RTF Productions and Savvy as a new client and look forward to helping catapult the group to pop music stardom through a series of targeted cutting edge marketing communications strategies. This enormously talented and diverse group of young performers possesses true universal appeal and is already enjoying a terrific fan following across throughout the country. We look forward to building on the tremendous grassroots excitement and demand that they have established to date in order to bring their magical appeal to audiences around the world,” said Steven Style, President of the Steven Style Group.

About Savvy:

Having recently exploded onto the music scene, Savvy’s mission is to record pop music with clean wholesome lyrics and fun messages, as well as entertain audiences with the latest hip-hop dance moves-all without compromising their integrity. Savvy members include four girls and four boys – all hailing from Texas. The group incorporates main stream choreography, catchy songs, outgoing personalities and ethnic diversity. Enjoying enormous success in limited distribution, their first album, titled “Road to Fame,” will be released widely this summer and includes the hit single “True Believer” as well as a variety of other catchy tunes destined to top the pop charts including “Get Over It” and “Superstar.”

Ethnically diverse and ranging in age from 8 to 15 years old, Sarah, Nikki, Lauryn, Mariah, Alan, Andrew, Drew, and Berto bring a collective enthusiasm as well an unprecedented degree of professionalism and talent to the table rarely found in pop groups today. The group’s professionalism and rapport transcends their young ages and their dedication and positive attitudes have proven to be a welcome alternative to current pop music offerings.

The Savvy production team includes renowned choreographer, director and teacher Shaun “Dante” Royer who worked with Brittany Spears, Christina Aguilera, and Justin Timberlake in their early days at Disney and renowned producer Justin Gray who has worked with superstars such as Joss Stone, Sum 41 and The Backstreet Boys.    

About the Steven Style Group:

The Steven Style Group, established in 1996, is a full-service, marketing communications agency. With a specialization in the promotion of family entertainment products, productions and personalities, the company is widely-known for its visionary, creative and always-memorable public relations campaigns and brand-building work for a wide-array of significant companies including Midway Home Entertainment, Atari Games, Sony Wonder, Showtime Networks, The Discovery Channel, Sunbow Productions, K’NEX, Lincoln Logs, Pop Rocks, Malibu Toys, Advantage Publishers Group, Silver Dolphin Books, Portable Press, tween pop sensation the GEMZ and others. The agency has offices in New York City and South Beach Miami.

Press Contacts: Byron James

The Steven Style Group

New York City, NY

t) 212.465.1290        

f) 212.465.1299



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Byron James
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