"Upper & lowercase: Influencing Design and Typography" - Full Reproductions, New Essays, Foldout Endpaper Index of All 118 Covers

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"Upper & lowercase: influencing design and typography" is 192 pages of beautiful, powerful typography and writing from the longest running graphic design magazine ever: Upper & lowercase. New essays by John Berry, Steven Heller, Rhonda Rubinstein, Joyce Rutter Kaye. Design history revisited.

For a quarter of a century, Upper & lowercase created its era, represented it and influenced it. For all those people who have kept stacks of back issues of Upper & lowercase, this is a more permanent form. For young designers who didn't know it, this book gives them an idea of the phenomenon¬ówhy people cared...and still care. John D. Berry, graphic designer, typographer, writer, and final editor of Upper & lowercase.

Upper & lowercase: What graphic designer doesn't know it? From 1973 to 1999, this single large-format magazine dominated their world, not only as a showcase for new releases from ITC, but as a lifestyle magazine for people who made their living choosing the details of visual communication. From the beginning to the very end, Upper and lower case was all about the integration of words and images: flamboyant typography at its most demonstrative. It encapsulated the phototypesetting era in American graphic design, and went on to present a unique take on the digital era.

Upper & lowercase tested the limits of editorial design and typography. Editor John D. Berry remembers that, "during the third distinct period of its life, edited by Margaret Richardson, the magazine became quite famous for having a different designer every issue. People would wait and see. Sometimes they'd hate it and rant and rave, sometimes they'd love it, but it was always exciting." At its peak, Upper & lowercase was mailed to 200,000 designers and educators and had a pass-along ratio of five: a million readers.

Upper & lowercase: influencing design and typography is a handsome, carefully crafted showcase of the best work of the prominent designers who contributed to it. More than 40 articles from throughout the magazine's history are reproduced in full with full- page spreads showing the development of the publication over time. Four new articles shed light on the people behind Upper & lowercase and on the background, context, and use of design and typography in the magazine. The endpapers contain a visual index of the covers of the approximately 100 quarterly issues produced over the lifetime of the magazine: 27 years. That's a whole generation, and then some, of the most innovative editorial design and thinking produced in this country.

192 pages, illustrated in color throughout

Case bound, with fold-out endpapers and dust jacket

91/4 x 12 7/8 inches/ $55.00/ ISBN 0-9724240-9-1

Read and see more at http://www.markbattypublisher.com under Books

Contact: Maggie Hohle

Telephone: 973-838-6916

E-mail: markbattyPR@optonline.net

For immediate release: Spring 2005

"Upper & lowercase: influencing design & typography"

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Maggie Hohle
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