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Mississauga based company creates a new breed of shopping guide full of innovations for consumers.

Retail Shopping Guides Inc. (RSG) is pleased to announce the launch of, one of the most innovative and complete guides to shopping in North America.

Developed by professionals from within the retail and consumer packaged goods industry, provides consumers with an organized and user-friendly resource to shopping. A unique feature of the guide is the ability for viewers to instantly locate and research over 25,000 Greater Toronto Area retailers that have been accurately mapped and detailed.

Other industry-leading innovations developed by RSG that simply do not exist elsewhere include:

·Summaries and comparisons of weekly retail flyers saving consumers time and effort, enabling them to comparison-shop across several categories in an easy to understand print-and-go format.

·Unique profiles of special shopping areas, including a store-by-store tour of Toronto’s Yonge Street.

·Product Research made easy with the details of over 300 manufacturers and their websites.

·Virtual storefronts providing consumers with interesting tours of local retail outlets.

·The most extensive database of physical store locations, including everything from convenience stores to restaurants, factory outlets, power centers, retail clusters and large retail chains.

Torontonians and tourists alike have already begun to benefit from the guide’s extensive information and its clean and uncluttered navigation. As a result, viewer feedback has been overwhelmingly positive and the site has already established a 90% average return rate among viewers.

RSG will be offering the same services to the Ottawa, Montreal, Vancouver, Calgary and Edmonton markets by the end of the year.

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Patrick Campagna